Paper Making the Right Choice
Paper can be the most expensive component in a publication—often 30-50%of the total cost.
Factors that affect cost • What size paper does the publication require? • Which paper stock is appropriate and meets the budget? • How will the paper be folded, bound, delivered?
Standard U.S. Paper Sizes • Business card—2x3.5 • Index card—3x5, 4x6, 5x8 • Letter—8.5x11 • Legal—8.5x14 • Tabloid—11x17 U.S. sizes are measured in inches; European paper is measured in metrics.
Paper Stock The publication itself and the method of printing will typically determine the paper stock needed. • Bond • Cover stock • Newsprint • Book • Coated • Glazed (glossy) • Matte • Deckle edge • Acid-free • Vellum • Safety • Linen • Bible • Parchment • Granite
Paper Stock • Another factor in selecting the correct paper stock is the paper weight • Definition: The actual weight in pounds of 500 full sheets of paper regardless of the basic size or grade of paper; also known as ream weight (500 sheets = ream) • Basic Size Example: bond paper 17x22, cover stock 20x26 • If 500 sheets of bond paper at 17x22 weighs 20 pounds, the paper is described as 20# paper
Paper Folds • Paper folds can add interest to a publication and catch the reader’s attention. • It can also add to the cost of the publication. • Publications can be folded by hand or by using an automatic paper folder
Paper Folds • Accordion—a zig-zag foldwith parallel folds that go in opposite directions; alsoknown as zig-zag OR z-fold • Gate fold—folds the sidesin toward the middle of a page
Paper Folds • Tri-fold—two parallel folds resulting in three panels on each side of the paper; also known as brochure fold or spiral fold • Half fold—divides the page in half; often called a booklet fold
Paper Binding • Definition: the joining of pages with either wire, glue or other means • If a multiple-page document requires binding, there are a number of choices. The most frequent choices are: saddle stitch, punandperfect binding. • Any binding choice will increase the cost of the publication
Saddle Stitch • Saddlestitch—a type of binding that staples down the middle of folded pages; frequently used to assemble booklets
Punch and Bind • Punch & bind---type of binding that secures pages by using metal combs/wires or plastic combs that fit into holes punched along the edge of the pages; allows the publication to lay flat when opened
Perfect Binding • Perfectbinding—to bind pages together with glue to create a book; technique used on paperback books.