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品牌管理

品牌管理. 南台科技大學 課程資訊. 課程大綱. 1. 品牌與品牌管理 2. 以顧客為本的品牌權益 3. 品牌定位 4. 選擇品牌元素建構品牌權益 5. 整合行銷溝通建立品牌權益 6. 衡量與詮釋品牌績效 7. 衡量品牌權益來源 : 探取顧客的心智集合 8. 衡量品牌權益結果：探究市場績效 9. 設計與執行品牌建構策略 10. 產品命名與品牌延伸

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品牌管理

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  1. 品牌管理 南台科技大學 課程資訊

  2. 課程大綱 1. 品牌與品牌管理 2. 以顧客為本的品牌權益 3. 品牌定位 4. 選擇品牌元素建構品牌權益 5. 整合行銷溝通建立品牌權益 6. 衡量與詮釋品牌績效 7. 衡量品牌權益來源:探取顧客的心智集合 8. 衡量品牌權益結果：探究市場績效 9. 設計與執行品牌建構策略 10. 產品命名與品牌延伸 11. 個案和文獻討論 南台科技大學 課程資訊

  3. 英文大綱 1. Brand and management 2. Customer-based brand equity 3. Brand position 4. Select brand elements to build brand equity 5. IMC to build brand equity 6. Measure and explain brand performance 7. CBBE resource: Mind set 8. CBBE: explore market performance 9. Plan and execute brand architecture strategy 10. Brand name and brand extension 11. Case study and paper discussion 南台科技大學 課程資訊

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