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Apartments.com Monthly Network Call May 10, 2011. dial in details. Tuesday, May 10, 2011 11:00 am, Central Standard Time Toll Free Call-In Number: 866-469-3239 Meeting number: 570 326 652 Login: https://classifiedventures.webex.com PASSWORD: AptsMay10

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Presentation Transcript
slide2

dial in details

Tuesday, May 10, 2011

11:00 am, Central Standard Time

Toll Free Call-In Number:866-469-3239

Meeting number:570 326 652

Login: https://classifiedventures.webex.com

PASSWORD:AptsMay10

BACKUP - http://www.classifiedventures.com/extranet

And remember:

  • If you need to leave the call momentarily, please MUTEyour phone instead of using the “hold” button (*6)
  • Please announce your name and market when joining the call
agenda
Agenda
  • Traffic, Lead, and Sales Updates
  • News from the network
  • MyMedia New Features
  • Marketing Updates
traffic leads sales update
Traffic, leads & sales update
  • Traffic
    • Current Updates
  • Leads
    • Make sure all leads are discussed with customers
  • Sales Update
    • Package sales
    • Ancillary Sales
    • Sales Successes
traffic

April 11 Visits: 9,205,528

  • +4.4% from Mar’ 11 (8,816,345)
  • +61.1% from Apr’10 (5,715,284)
  • April 11 Leads: 1,237,659
    • -5.2% from Mar‘11 (1,306,911)
    • +7.7% from Apr’ 10 (1,149,003)
  • April 11 Phone/Email Leads: 688,382
    • +1.7% from Mar‘11 (677,203)
    • +35.7% from Apr’10 (507,435)
  • April Ave Property Views XXX
Traffic

Apartments.com continues to experience strength in our traffic and distribution channels

highly qualified leads in april
Highly qualified leads in April

Each month Apartments.com delivers our customers value through exposure, click-throughs, and leads!

sales review april
Sales review - April

April Total Sales = 333

Network Newspaper Partners = 73 sales

ancillary sales review april
Ancillary sales review - April

MyMedia Sales

Tallahassee Democrat 6

Anchorage Daily News 3

News-Journal (Wilmington) 2

Los Angeles Times 1

Washington Post 1

Baltimore Sun 1

Video Sales

Chicago Tribune 2

Washington Post 2

Arizona Republic 1

Pensacola News Journal 1

Courier-Journal 1

Text4Info Sales

Des Moines Register 2

Arizona Republic 1

Washington Post 1

Baltimore Sun 1

Ask your ASM how they can help you increase your local revenue by selling these products

slide9

featured product deadline dates

To ensure first of month live FCL/FEL & PCL date …renewals are due 7 days prior to the end of every month. Make sure you renew your customers so they do not lose their current Featured positions.

September 21

October 20

*November 17

*December 15

May 19

June 21

July 20

August 22

Orders received after these dates will be processed but not guaranteed to be live on the first of the month

*Earlier due to holidays

news from the network
News from the Network

Welcome!

  • Katy Arnold: Lexington Herald-Leader
  • Michael Bennett: Orlando
  • Robin Davis: Orlando
  • Judy Kenyon: Modesto Bee
  • Rich Nguyen – LA Times
2011 product sales training dates
2011 Product & Sales Training Dates

Monday & Tuesday

May 23 – 25

June 27 – 29

July 25 - 27

  • Designed to educate and train managers and sales executives on growing Apartments.com business in your market. Please join us….

Please contact your ASM to register for your next class!

11

upcoming webinar apts com sales product 101 102 training series

Now offering a 2 part Introduction webinar training series. Each series focuses on assisting new reps and managers with sales and product knowledge.

Apts.com 101 & 102

  • Presenting Apartments.com
  • Best practices for selling
  • Sales talking points
  • Product Knowledge
  • Navigating the extranet
  • More!
Upcoming Webinar Apts.com Sales & Product 101 & 102 Training Series

12

two part apts com intro sales training series

When: MonthlyFirst Session Starts this week!

Apts.com 101

Date: Friday, May 13, 2011

Time: 12:00 pm, Central Daylight Time

Meeting Number: 573 513 618

Meeting Password: Apts.com101

To join the online meeting Go tohttps://classifiedventures.webex.com

Call-in toll-free number : 1-866-469-3239

Apts.com 102

Date: Friday, May 20, 2011

Time: 12:00 pm, Central Daylight Time

Webinar Details to follow

Two Part Apts.com Intro Sales Training Series

13

mymedia reminders
MyMedia Reminders
  • Live Demos are always the best way to sell this product.
    • Ask your ASM for your login if you don’t know it
  • Craigslist is only one of the many features this tool has to offer your customers. Don’t Forget:
    • Facebook Community Page
    • Community Newsletter
    • Digital Brochures
    • Resident Communication
  • Lots of features to get customers and prospects interested in MyMedia!
3 rd annual roommate of the year contest is live call for entries stage open through june 13
3rd Annual Roommate of the Year Contest is LIVE! Call for entries stage open through June 13

Apartments.com is once again searching for America’s best roommate! Promote the contest and one of your readers/visitors could win FREE RENT FOR A YEAR plus $10,000!

20

slide21
Facebook Social Search LiveRenters can now conduct a full search of Apartments.com listings without ever leaving Facebook!

Stay tuned for your Social Media Toolkit to help promote the Apartments.com Social Search app and tell your customers about how Apartments.com provides value to their communities through social media

21

naa june 23 25 th las vegas apartments com sales summit july 11 13 th chicago
NAAJune 23-25thLas VegasApartments.com Sales SummitJuly 11-13thChicago

Customer Party Details

Date: Wednesday, June 22

Time: 7:00 pm – 11:00 pm

Location: The Lounge at the Mix at Mandalay Bay

RSVP: by Friday, June  17 to rsvp@apartments.com

Email Invites will be available

  • More details will follow
  • RSVP to your ASM

23

industry insider
Industry Insider
  • Apartments.com blog:
    • April 27: Win $1,000 if the Roommate of the Year is living at your apartment community Author: Tammy Kotula, PR and Promotions ManagerApril 25: Interactive Multifamily Marketing is now in session! Author: Maureen Boyle, Director of Marketing
    • May 3: The Value of Feedback Author: Catelyn Bergstedt, Consumer Product Specialist

24

industry insider cont
Industry Insider (cont)
  • April Industry News:
    • MyNewPlace issued a press release April 10th saying that they are the fastest apartment search website, based on Google paid speed rankings. If you are questioned about this, here are a few facts you should know:
      • Apartments.com was listed last. This was due to the initial launch of the new site and we've already improved and will continue to improve.
      • AHL was not included. Had AHL been included they would have been #3.
      • Speed of site has no effect on the quality of listings. Apartments.com still is the leading apartment search solution.
join us next month
Join us Next Month…

2nd Tuesday, every month

June 14, 2011

11am Central