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Putting Breastfeeding into Practice

Putting Breastfeeding into Practice. Lessons from the Field. Bette Begleiter Maternity Care Coalition Philadelphia, PA. MCC Programs at a Glance. MOMobile. Public Benefits. Immunization. Early Head Start. Breastfeeding. Supporting Pregnant, New Parents. PA Healthy Mothers

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Putting Breastfeeding into Practice

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  1. Putting Breastfeeding into Practice Lessons from the Field Bette Begleiter Maternity Care Coalition Philadelphia, PA

  2. MCC Programs at a Glance MOMobile Public Benefits Immunization Early Head Start Breastfeeding Supporting Pregnant, New Parents PA Healthy Mothers Healthy Babies Healthy Start Healthy Living HIV Prevention Research, Education & Advocacy Smoke Free Families

  3. Committee Membership City and State Health Departments Hospitals & universities Lactation consultants and advocates WIC – representing State and counties City Council Committee Charge Community voice Identify gaps Identify resources Support campaign Recommendations for change System & Community Change: Breastfeeding Advisory Committee

  4. System & Community Change: Collaboration with State • Explored options • Negotiated with State Health Department • Accomplishments • Healthy Baby Hotline • Hotline staff training • Strengthen resources • Breastfeeding mini-grants • Enhanced commitment to breastfeeding PA Department of HealthHealthy Baby Line1-800-986-BABY

  5. Culture ShiftBreastfeeding Friendly Business Awards Process • Determine criteria • Call for nominations • Review & notification

  6. Culture ShiftBreastfeeding Friendly Business Awards • Cigna • GlaxoSmithKline • Office of Senator Connie Williams • Pennsylvania Hospital • White Dog Café

  7. Culture ShiftReducing Barriers Through Decal Campaign

  8. Reducing Barriers Through Decal Campaign • Building a Breastfeeding-Friendly Business • For Customers/Clients: • Sit anywhere and enjoy a welcoming attitude while breastfeeding • Staff/employees trained to handle complaints • For Employees: • Time—adequate time to express milk or nurse • Space—accessible, safe, clean, private space • Support—written breastfeeding policies communicated with a welcoming attitude • Flexibility—accommodate each nursing mother’s unique situation

  9. MOMobile Supports Breastfeeding • Educate • Access resources • Refer • Encourage

  10. Barriers Lack of resources Public humiliation and isolation Opposition of family and friends “I wanted somewhere I can go that I felt comfortable.” “a man told me that I should go and do that in the bathroom.” Voices from the Field

  11. Activities in the Field • Staff training • Parent outreach meetings Philly knows babies were born to be breastfed. Philadelphia law protects your right to breastfeed. Philadelphia Ordinance on Breastfeeding in Public - June 12, 1997 It shall be an unlawful public accommodations practice: For any person being the owner, proprietor, manager, superintendent, or employee of any place of public accommodation, resort or amusement to:  Prohibit a breastfeeding mother from, or segregate a breastfeeding mother within, any public accommodation where she and her baby would otherwise be authorized to be, irrespective of whether or not the nipple of the mother’s breast is covered during or incidental to breastfeeding. • Support groups • Advocacy

  12. Lessons from the Field • Working with all three levels of government lends credibility • Use troops already on the ground • Breastfeeding promotion may need careful packaging

  13. For More Information…www.MOMobile.org/resources/breastfeeding.html

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