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OHIO STATE ALUMNI MAGAZINE READER SURVEY

OHIO STATE ALUMNI MAGAZINE READER SURVEY. OSAM READER SURVEY. Survey details Conducted through CASE (Council for Advancement and Support of Education) Three percent margin of error Audience: Random sampling of alumni magazine recipients (18,202 alumni) Respondents: 1,229 (Goal: 1,000).

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OHIO STATE ALUMNI MAGAZINE READER SURVEY

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  1. OHIO STATE ALUMNI MAGAZINE READER SURVEY

  2. OSAM READER SURVEY • Survey details • Conducted through CASE (Council for Advancement and Support of Education) • Three percent margin of error • Audience: Random sampling of alumni magazine recipients (18,202 alumni) • Respondents: 1,229 (Goal: 1,000)

  3. OSAM READER SURVEY • Respondent demographics • 25-and-under: One percent • 25-34: Seven percent • 35-49: 17 percent • 50-64: 42 percent • 65+: 33 percent • Male: 59 percent; Female: 41 percent

  4. OSAM READER SURVEY • Information about Ohio State • 98 percent of readers say the publication delivers “some” information about OSU. • 39 percent of readers say the publication delivers “most” of the information they receive about the institution • Other mediums noted for providing “most” information: Email (27 percent); Local or national media (18 percent); Websites (13 percent)

  5. OSAM READER SURVEY • Readership trends • 64 percent of respondents read every issue • 18 percent read all of it; 51 read most of it; and 30 percent read some of it • 82 percent of respondents said they prefer the print version; six percent prefer online; and 12 percent want both • 43 percent of respondents said they would very likely or moderately likely read additional magazine content online

  6. OSAM READER SURVEY • Actions spurred by the mag • 50 percent saved an article or issue • 46 percent attended an event • 46 percent forwarded an article to a friend or had a discussion about it • 41 percent made a donation • 34 percent recommended Ohio State to a potential student or family member

  7. OSAM READER SURVEY • Is the magazine credible? • 44 percent said the magazine contains some “spin,” but is generally objective • 33 percent say the magazine portrays Ohio State accurately and objectively • 15 percent say the magazine portrays Ohio State only in a positive way • 2 percent say the magazine is not a good source for objective information about Ohio State

  8. OSAM READER SURVEY • Content quality • 84 percent said the overall content was good or excellent (28 percent excellent) • 90 percent said the photography is good or excellent (46 percent excellent) • 85 percent said the writing is good or excellent (29 percent excellent)

  9. OSAM READER SURVEY • Interest areas • Athletics (590 respondents) • Institutional history and traditions (439) • Campus facilities and growth (288) • Chapter activities and regional programs (277) • Science, technology, engineering (275) • Cultural events and performances (254) • NOTE: Respondents who said they are very interested in reading this content.

  10. OSAM READER SURVEY • More interest areas • Campus facilities and growth (1,173) • Athletics (1,170) • Institutional history and traditions (1,167) • Cultural events and performances (1,145) • Student achievements (1,145) • Issues facing higher ed (1,141) • NOTE: Respondents who said they are very or somewhat interested in reading this content.

  11. OSAM READER SURVEY • Questions?

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