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Liking - PowerPoint PPT Presentation


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Liking. Liking. People prefer to comply with requests made by individuals who they like. Factors that Influence Effectiveness of Liking. 1. Physical attractiveness. Why Attractiveness Works. Halo Effect :

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Presentation Transcript
liking
Liking
  • People prefer to comply with requests made by individuals
  • who they like
why attractiveness works
Why Attractiveness Works
  • Halo Effect:
  • One very positive trait possessed by a person influences the total judgment of that person.
  • Attractiveness is one such very positive trait

cp

slide5
Devil Effect:
  • One very negative trait possessed by a person influences the total judgment of that person.

cp

attractiveness kulka kessler 1979
AttractivenessKulka & Kessler (1979)
  • Attractive victim –
  • Unattractive Defendant
  • Unattractive victim –
  • Attractive Defendant

$10,051

$5,623

attractiveness stewart 1980
AttractivenessStewart (1980)
  • 1. Evaluated attractiveness of 74 male defendants prior to trial
  • 2. Followed the defendants to find out their trial outcomes

Result: Unattractive defendants were 2 times more likely to get a jail sentence than attractive defendants

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attractiveness kurtzburg safar cavior 1968
AttractivenessKurtzburg, Safar, & Cavior (1968)

Jail Inmates: All with facial disfigurements

Got plastic

surgery

Did not get

plastic surgery

Also received

rehabilitation

counseling

services

Did not receive

rehabilitation

counseling

services

Also received

rehabilitation

counseling

services

Did not receive

rehabilitation

counseling

services

cp

attractiveness kurtzburg safar cavior 19681
AttractivenessKurtzburg, Safar, & Cavior (1968)
  • Results:
  • Inmates who had the plastic surgery were significantly LESS likely to return to jail regardless of whether they had counseling or not

cp

attractiveness
Attractiveness

More likely to be helped

More persuasive

Liked more

factors that influence effectiveness of liking1
Factors that Influence Effectiveness of Liking
  • 1. Physical attractiveness
  • 2. Similarity
  • 3. Praise
factors that influence effectiveness of liking2
Factors that Influence Effectiveness of Liking
  • 1. Physical attractiveness
  • 2. Similarity
  • 3. Praise
  • 4. Familiarity
familiarity mita dermer knight 1977
FamiliarityMita, Dermer, & Knight (1977)
  • A person is more familiar
  • with mirror image
  • Person’s friends more familiar
  • with the person’s true image
familiarity mita dermer knight 19771
FamiliarityMita, Dermer, & Knight (1977)

Participants liked their mirror image more

Friends liked participants’ true image more

cp

factors that influence effectiveness of liking3
Factors that Influence Effectiveness of Liking
  • 1. Physical attractiveness
  • 2. Similarity
  • 3. Praise
  • 4. Familiarity
  • 5. Mere association