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Web 2.0 ... Huh?!. Leigh Dodds, Engineering Manager, IngentaConnect ldodds@ingenta.com 23 rd May 2006. A Definition?.

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web 2 0 huh
Web 2.0 ... Huh?!

Leigh Dodds, Engineering Manager, IngentaConnect


23rd May 2006


Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a

continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver

rich user experiences.

Tim O'Reilly, “Web 2.0: Compact Definition?”


Web 2.0 = Ineffable!

Web 2.0 = Ineffable!Or...maybe it's nothing more than...


...A Bubble?

A Bubble?

...A bubble?

...A Bubble?

...A Bubble?

...A Bubble?

...A Bubble?

...A Bubble?

Photo courtesy of brokenchopstick


"...the lack of a crisp definition is a feature, not a bug.

And as the world shifts from the limited variety of bottlenecked

distribution to the infinite variety of open distribution,

there will be more examples of phenomena that are hard to

define but are nevertheless real and true. The future is

increasingly heterogeneous, not homogeneous.

One size doesn't fit all."

Chris Anderson, “Web 2.0 and the Long Tail, Part 2”

The Long Tail

social trends
Social Trends
  • Spread of Broadband
    • Increasingly ubiquitous connections
  • A generation of “web natives”
    • Living on the web
    • Social networking; blogging; instant messenger
  • Create, not just consume
  • Some hard lessons about data ownership
    • Don’t steal my data; don’t lock me in
business trends
Business Trends
  • Exploit the Long Tail
    • At internet scale even niche communities are very large
    • “We sold more books today that we didn't sell at all yesterday, than we sold today of all the books that did sell yesterday.”
        • Amazon employee quoted on Wikipedia
  • Success of web services
    • No need to own the user interface. It's your data that they want
  • Users can enrich your data
    • “Harnessing collective intelligence of users”
    • Review and Recommend; Social Bookmarking; Folksonomies
technology trends
Technology Trends
  • The Power of XML
    • Easier to exchange and process application independent data
  • Agile Engineering
    • Incrementally developer your product; short release cycles
    • Continually adapt to user needs
    • “The Perpetual Beta”
  • Maturation of the browser
    • XHTML, DOM, CSS, Javascript
    • Browser as platform, not just document viewer
web services
Web Services
  • Publish Data Not Pages
    • Remember: its your data that they want, not your user interface
    • RSS feeds are web services, too
  • “Mashups”
    • Remix Data to Create New Applications
  • 184 Web services listed on ProgrammableWeb.com
    • Photo sharing; calendars; messaging; blogging
    • File storage; ecommerce; advertising; search





summing up
Summing Up
  • Web 2.0 hard to define, but very far from just hype
    • Culmination of a number of web trends
  • Importance of Open Data
    • Allows communities to assemble unique tailored applications
  • Importance of Users
    • Seek and create network effects
  • Browser as Application Platform
    • Huge potential for new kinds of web applications
links and contact
Links and Contact
  • Mail Me: ldodds@ingenta.com
  • Get the Slides: http://allmyeye.blogspot.com
  • Browse the Links: http://del.icio.us/ldodds/alpsp-2006-03