Unleashing the Power of Personal Lines Insurance . Keith Kremers February, 2008 Wendy McCurdy, Moderator. Agenda. Today’s Personal Lines Insurance Marketplace Challenges for Credit Unions and CUSOs Potential Solutions. Poll #1. Polling Question #1:.
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Wendy McCurdy, Moderator
Do you currently have a relationship with an agency or agents?
Financial Services Industry – TODAY!
Source: National Association of Insurance Commissioners Data 2006. All Private-Passenger Auto
Have any of your members refinanced loans through their insurance provider?
*NCA= new customer acquisition
United States Postal Service http://www.usps.com/, DM News – key trade magazine http://www.dmnews.com/, Direct Marketing Association http://www.the-dma.org/
The “Bible” of Direct Marketing “Successful Direct Marketing Methods” by Bob Stone
Source: The National Alliance Research Academy "Insurance Agency Growth and Performance Standards” 2006-2007
Which of the following methods does your agency use to market property and casualty insurance?
What is the most important measurement of the success of your insurance affiliation?
Positioning and using new channels and member distribution methods in a manner where we market and distribute around the existing agency and provide more revenue and relationships opportunities to the overall insurance strategy of the credit union and/or CUSO without competing for the same members.
Jim Sarver, Manager, CEFCU Financial Services
Jim has been at CEFCU in Peoria, IL for 30 years and a manager in the CUSO since 1986
Test: September 2006 mailings to small group of non-Illinois members
We can help you assess your current program and work with you to design a solution to support your current program and help you reach your personal lines insurance goals.
Call your CUNA Mutual Sales Executive at 800-356-2644.