HUNTER VALLEY, AUSTRALIA. The Hunter at a Glance. Newcastle is the Capital of the Hunter Region with a population in 2001 of 137,307. The capital is a 2 hour drive North from Sydney. Newcastle is also home to the busiest regional airport and port in NSW.
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NEW SOUTH WALES TOURISM
UPPER HUNTER COUNTRY TOURISM
HUNTER VALLEY WINE COUNTRY
BARRINGTON TOPS TOURISM
CITY OF NEWCASTLE
550 LOCAL BUSINESS MEMBERS
LTA = Local Tourism Association
‘The first step in attracting visitors to a destination is ensuring they are aware of the destination and what it offers relative to competitors’
‘Consumers travel to geographical destinations, and they choose destinations for the experiences offered’
The Visit to a winery is just one of many experiences the visitor will
have in their 48 hour stay in a wine region. Just as important will be:
Tourism in Hunter is worth $1.4 billion annually with 1.8 million domestic overnight visitors.
The Hunter region is one of Australia’s top wine growing areas, producing around 31million litres of wine annually valued at more than A$230 million.
In 2005, Newcastle Airport saw a 65% increase in passenger movements on 2004 figures. This was seen as a direct result of Marketing activity in the Hunter, Central and Mid North Coasts.