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APSEC 2008: Online Communities and Your University Alumni Association. Albert Kalim, Webmaster University of Kentucky Alumni Association http://www.ukalumni.net. Introduction.
Albert Kalim, WebmasterUniversity of Kentucky Alumni Associationhttp://www.ukalumni.net
>> Windows Live and Yahoo are mostly known for their e-mail services, not online communities.
>> They only offer basic online community features such as sharing pictures, sharing files and adding blog entries.
>> Their designs are less attractive than other more social/professional communities such as MySpace or Friendster.
>> Statistics: WLS received only approximately 27 million unique visitors per month and Yahoo! 360, which is still in beta testing, received about 4 million unique visitors per month.
1. Popularity: ”In April 2008 Facebook officially caught up to MySpace in terms of unique monthly worldwide visitors, according to data released by comScore. Both services are attracting around 115 million people to their respective sites each month.” ~ comScore
2. Membership: “85% of college students use Facebook: A year after Facebook was launched, it was supporting 882 colleges – there were about 2,000 in the U.S. including community colleges at the time. The penetration rate was staggering – 3.85 million students in supported colleges had a profile up on Facebook. 60% logged in daily. 85% logged in once a week, and 93% logged in at least once a month.” ~ TechCrunch.com
And the numbers are getting higher, even as we speak.
3. Good E-mail Addresses: There are more alums and students/future alums who are using good e-mail addresses (university e-mail addresses or personal e-mail addresses) for Facebook than those who are using e-mail addresses for spam.
February 4, 2004 – Facebook was launched,
requiring a corporate/high school/university e-mail
address to gain access to the site. Fall 2006 – Facebook opened for the world.
4. Positive Applications: There will be more open applications and software products tailored to connect Facebook with alumni associations’ databases, universities’ record system, etc.Example: Harris’ Facebook Community Connections
5. Increased Web Traffic to Your Alumni Association Website:
6. Easy promotion:
>> Facebook Profile Badge:
(Photo Badge, Signature Badge, Blog Badge)
>> Invite others easily through Facebook Contact Importers (LinkedIn, Microsoft Outlook 2000 and above, Microsoft Outlook Express, Mozilla Thunderbird, Apple Mail, Windows Address Book, Palm Desktop, Palm Desktop Vcard, Entourage, Mac OS X Address Book, AIM Buddy List, Windows Live Contacts), Search for People, Find Former High School Classmates, College Classmates based on institutions, Classmates based on class years, etc.)
7. Privacy and Safety:
>> Set Profile Availability: “Control who can see your profile and personal information, control who can search for you and how you can be contacted, control what stories about you get published to your profile and to your friends’ News Feeds, control what information is available to applications you use on Facebook.”
>> Blocking Ability: “If you block someone, they will not be able to find you in a Facebook search, see your profile, or interact with you through Facebook channels (such as Wall posts, etc.). Any Facebook ties you currently have with a person you block will be broken (for example, friendship connections, Relationship Status, etc.).”
8. Future Technology:
>> New Facebook Page: new.facebook.com (ability to toggle back and forth)
>> Facebook Mobile: Send messages to your phone, receive notifications for friend requests, messages, wall posts, and status updates from your friends; Update your status, search for phone numbers, upload photos, upload videos from phone.
>> Mobile Web: Optimized web experience through m.facebook.com
>> World’s largest professional network.
>> Growing fast
Over 25 million professionalsuse LinkedInto exchangeinformation,ideas andopportunities
>> IBM Collaboration solutions featuring Web 2.0 capabilities: tagging, blogging, added security, etc.
>> Build network through Web email contacts (Windows Live Hotmail, Gmail, Yahoo, AOL, etc.), Upload Contacts (Outlook, ACT!, Lotus, Palm, Apple), Browser Toolbar (Firefox, IE, etc.), Colleagues Search (institution, work field, etc.), Classmates Search.
>> RSS Feeds to keep up with fresh information in an automated manner.
>> LinkedIn People: name search, reference search, advance search
>> LinkedIn Jobs: hiring information, post a job, manage jobs, job credits,
>> LinkedIn Answers: ask a question on anything, answer questions, collaboration.
>> LinkedIn Companies: company profile, company search, networking.
>> LinkedIn Group for your alumni association
>> The future of internet will be more audio visual than
>> Incredibly popular.
>> Easy for users to contribute videos.
>> A central location to find video clips with methods of
finding them (browsing, searching, keywords, etc.)
>> Let you embed the Flash movies into blogs so that
they could be easily shared with a single click.
>> Allow people to watch movies without going
through a cumbersome registration process.
>> Uploading videos limited to ten minutes in length and
a file size of 1 GB.
>> Multiple videos uploading capability.
>> File conversions to allow all platforms to view video
with the highest quality.
>> Supports 3GP to upload videos directly from
a cell phone.
>> Social networking through comments, rating/ranking (most viewed, top rated, most discussed, top favorites, rising videos, recently featured and most responded), sharing videos (Facebook, MySpace, etc.), statistics and data to compare with.
1. It's never too late to create your alumni association presence on Facebook, LinkedIn, or YouTube.
2. Simplicity, clarity, and being informative are key to success.
3. Collaborate with other groups or admins to create even bigger presence.
18 years or older, in the United States, graduated from your university.
Auburn University: >> In College: 23,860 profiles>> Alumni: 19,620 profiles
Louisiana State University:>> In College: 27,120>> Alumni: 26,140
Mississippi State University: >> In College: 12,940 profiles>> Alumni: 11,740 profiles
University of Alabama:>> In College: 24,800>> Alumni: 15,580
University of Arkansas:>> In College: 16,700 >> Alumni: 8,860
University of Georgia: >> In College: 27,560 profiles>> Alumni: 28,140 profiles
University of Florida:>> In College: 36,680>> Alumni: 36,000
University of Kentucky:>> In College: 21,440>> Alumni: 14,380
University of Mississippi: >> In College: 14,500 profiles>> Alumni: 13,120 profiles
University of South Carolina:>> In College: 24,380>> Alumni: 14,200
University of Tennessee: >> In College: 25,160 profiles>> Alumni: 21,860 profiles
Vanderbilt University:>> In College: 6,800>> Alumni: 9,700