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INTRODUCTION Suneet Singh Tuli (President & C.E.O) DataWind Corporation suneet@datawind.com About DataWind

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introduction

INTRODUCTION

Suneet Singh Tuli(President & C.E.O)

DataWind Corporation

suneet@datawind.com

about datawind
About DataWind

DataWind is a leading provider of wireless web access products and services. Based on several international patents, DataWind’s breakthrough technologies solve the bandwidth limitations of cellular networks by accelerating content-delivery by factors of 10X to 30X, while simultaneously reducing client-device costs.

Part of technology-group, with a proven track record of successful innovative products (33 patents issued, 78 pending) – 250 employees worldwide.

slide3

Brief:

DataWind’s PocketSurfer Web Viewer

For Cellular Customers:

A sleek handheld wireless web access device

Bring mobility to an application that 1.2 Billion

people world-wide already use in a wire line

environment: The Web (WWW)

The Killer-App (The Real Web = Infinite Content)

already exists

Low cost client device makes data services viable

for the masses – for the first time

slide4

The Mobile-Data Problem:

  • Today’s Mobile Devices
  • Expensive: $340 to $500 after lengthy contracts
  • Large & Unattractive: Require giving-up your phone, and sometimes changing carrier
  • Small Screens: SideKick: 240x120; Blackberry: 240x120; PocketPC: 320x240; Treo: 320x320
  • Limited web-functionality: Cannot view Java applets, Java-Scripts, image maps, animated images, background colors/image, font colors, style-sheets or plug-ins.

Limited Web Functionality

Bandwidth:Can’t quickly push a 200k web page through a 5K pipe

Screen: Not enough room or resolution to display pages.

Very-Slow

Small Screens

Expensive

CPU:Handheld cannot emulate full desktop functionality.

Mobile

Desktop

point of pain cont d
Point of Paincont’d
  • Problems:
    • Mobile cellular bandwidth is slow
      • 2G is only 8-10kbps
      • 2.5G/3G (GPRS/1X) are really only 10-25kbps
      • But average web pages range from 100-800KB
    • Mobile screens are too small
    • Mobile devices have insufficientmemory & processing power
      • Memory and processing power limitations do not allow a full web experience (Java applets, java scripts, animated images, font colors, plug-ins, XML, DHTML etc. etc.)
slide6

Comparison Analysis

“Until now, nobody has delivered the real-web to a mobile environment.”

Note: All figures in U.S.$

T-Mobile/Danger

Palm Treo

Pocket PC Phone

Blackberry

Misc. Models

SideKick

(Blazer Browser)

Edition

$517(dealer cost)

$340(dealer cost)

$500+

$300+

240x120 pixels

320x320 pixels

320x240 pixels

240x120 pixels

Does not allow access to Java based web sites, most Web sites, most foreign sites and other new generation functions of the

Web.

Cannot view Java applets, JavaScript's, image maps,animated images, background colors/ image, font colors, style sheets or plug-ins.

Squished and transcoded web pages to fit smallscreen. Support of functions, but slowest browser of those compared.

Scrunched

reformatted pages limited web functionality,does not support

java-script.

slide7

The Innovation

An untethered (Bluetooth enabled) cell-phone accessory, that:

Delivers the full internet (real HTML pages, graphics, java applets, etc.)

On a full VGA-width 640 pixel screen

In 7 to 9 seconds (on 2G networks, and becomes even faster on 2.5G & 3G)

Yet is small and thin enough to fit in your pocket

At a suggested retail price of U.S.$199 (unlimited-usage wireless ISP charge of $9.99/mo.)

Profitable Distributor Pricing Strategy

*Volume discounts also available

slide8

Product Features

Thin Is In

Sony Ericsson P910

PocketSurfer

Nokia 9500

Blackberry 7230

XDA II

4.52" x 2.28“ x 1.02"  (115mm x 58mm x 26mm)

5.98" x 2.97" x 0.58" (151mm x 5mm x 4mm)

4.40" x 2.90" x 0.94"  (112mm x 74mm x 24mm)

5.12" x 2.76" x 0.75"  (130mm x 70mm x 19mm)

5.83" x 2.24“x 0.94" (148mm x 57mm x 24mm)

slide9

Product Features

Screen Size & User Experience

The PocketSurfer delivers a full VGA-width web experience, while other handheld devices deliver pages on low-resolution screens, which require significant horizontal scrolling. Other handheld devices reformat the page to fit their tiny screens – resulting in unfamiliar layouts.Most competitors

don’t support java-script, and other modern web-functionality resulting in access to only a small portion of the web.

“The PocketSurfer overcomes all such limitations, allowing access to over 8 billion pages of content and applications on the web..”

slide10

Product Features

Real Costs

http://www.o2.co.uk/business/tariffs/datatariffs/0,,203,00.html

http://www.my-blackberryfromo2.com/pricing.asp?page=mail

slide11

Data Consumption:

Speed:

As 2.5G & 3G networks charge

Download Time (seconds)

for data consumption by the

9

DataWind

1.39

megabyte, DataWind’s solution

(Measured on CDMA network.

results in real savings.

Offer a richer & faster user-

experience, while reducing

network load.

Proportionally faster on 1X)

35

Laptop with wireless card

(MB/hr)

14.31

(Measured on AT&T’s Edge network)

49

Treo

6.75

(Measured on a GPRS network)

57

SideKick

7.33

(Measured on T-Mobile’s GPRS network)

87

Pocket PC

10.78

(Measured on T-Mobile’s

GSM network)

Cumulative Data Consumption: MB/hr

Download speeds for the CNN website

(benchmark to highlight story & picture).

Breakthrough Performance:

slide12

U.S. Experience: Typical Applications

  • Common Enterprise Business Applications:  Keep in touch with customers, check inventory or order status, gain competitive intelligence, progress-reports.....
          • Realtorsget mobile access to MLS data (property listings). 
          • Traveling Sales Executives get information and keep in touch from anywhere (mobile sales force automation).
          • Field-service personnel access time reports, schematics, instructions and directions, without having to go back to the office.
          • Traveling Executives:  Make travel reservations, check flight status, get directions, keep-in-touch while on the road..
slide13

U.S. Experience: Typical Applications

  • Stock brokersaccess real-time trading information, stock portfolios, news releases and research reports.
  • Doctorsaccess patient-data or drug-interactions – or even monitor vitals anywhere.
  • Lawyersresearch case-law, in a court-room.
  • Students Chat, instant-messaging, Email, research, browsing, entertainment, study, lecture notes, class schedules, concert tickets......  
  • The Real Internet, over 8 billion pages of content in every language, for every purpose, anytime and anywhere.
slide14

Reviews:

“…this is the only device that lets you browse the Web on a GPRS connection with any alacrity…”

PC Magazine

“…PocketSurfer took only seven seconds to download the main Web page of a popular news site.  The page appeared on the PocketSurfer in exactly the same format and layout as if viewed on a conventional laptop or computer.  Other wireless data devices couldn’t reproduce the page at all because of the large number of graphics and images involved.  Other handheld’s took several minutes to produce pages with a skewed layout or reduced functionality because the devices couldn’t handle certain technical aspects of the Web page.”

ABC News.Com

Complete Media Coverage At:http://www.datawind.com/news.html

slide15

Reviews:

Richest Mobile Browser

Protocols and authoring languages

DHTML Tested succesfully a page with a moving graphic object: http://www.html.it/dynamic/grafica/grafica24codice.htm

SSLThe test has noticed the correct support for secure protocol SSL, downloading content with the https protocolhttps://secure.ssl.com/demo.jsp and https://www.italgasclienti.itFTP BrowsingThe opening of sites launchable through ftp worked.ftp://ftp.cise.ufl.edu/pub/mirrors/GNUSVGThe browser responded in a positive way to pages built with this languagewww.html.it/svg/svg/menu.svgCookieThe browser responded in a positive way to sites with cookies http://forum.paradoxplaza.com/forumActiveXTt was tested succesfully, both for acrobat docs and word docs.http://www.cert.org/reports/activeX_report.pdfhttp://swpat.ffii.org/vreji/papri/eubsa-swpat0202/proposal.doc

XHTML (Html based on Xml)The browser responded in a positive way: http://www.html.it/xhtml/esempi/newstyle.htmlCSS (Cascading style sheet)  The browser responded in a positive way: http://pro.html.it/esempio/453/imgmenu3.htmlJavascript Moving text: Successfully tested http://www.html.it/jscript/scrolling/scrolling01codice.htmJavascript image viewer: This javascript shows images selectable from a curtain menu. The device responds correctly. http://www.html.it/jscript/grafica/grafica28codice.htmJava appletA Java applet consisting in the visualization of a file system in windows explorer style was tested. The exit was positive. http://www.html.it/java/67/67.htmVbscriptA textual game test worked correctly. http://www.html.it/vbscipt/es4_1.htm

(as confirmed by Italian-Carrier study on browser compatibility)

slide16

DataWind

Web Viewer

Modem Pool

(For

or

Circuit Switched)

Router:

Load

(For

Internet

Balancing

Packet Based)

Existing & Future

Authentication Server: Firewall Internal/External Security

Cellular/PCS Networks

Application Server: Multiple simultaneous client sessions

Database Server:Back office: Client account information, billing, bookmarks & cookies cache.

Proprietary Client/Server Architecture

INTERNET OR

INTERNET OR

CORPORATE INTRANET

CORPORATE INTRANET

INTERNET OR

CORPORATE INTRANET

Architecture

Delivering a Premium Experience, Without The Huge Expense

slide17

Subcontractors: Data Centers, ISPs or carriers

Cellular Carriers:

BusinessModel

Enduser consumes cellular air-time (minutes or megabytes).

DataWind earns $X for providing the service

Enduser Pays $10 for wireless web access

Channel: Carriers, ISPs, Wholesalers etc.

Carrier pays Activation-Incentive to Channel

Channel earns $Y/month recurring-residual for acquiring subscribers

slide18

TheRight Solution:

Recurring subscription revenue residual

Margin on device and accessories

Carrier plan-activation incentive (with higher-end plans or new

data plans)

Branded entry page with focused advertising and push messaging

Enhance customer ownership & gain market advantage

Up sell opportunities:

New data-ready handset sales

Margin on accessories

Activation Process

No In-store Activation (Online Activation / 1.800-Customer Care activation)

No Credit Check/ No Long-Term contract

slide19

Thanks

We at Datawind believe in establishing long term relationships with our Dealers and Distributors.

It is the trust and vision that has enabled consistent growth and success for our partners/ alliances.

In case you have any further queries or questions please feel to contact us.

Thanks for Your Time