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2007 Flavor Forecast. David Morris Maria Caranfa, R.D. Mintel International Group. Unlock the future of flavor. The Future of Foodservice via Trend Methodology The Flavor Paradox Flavor Trends. The Future of Foodservice. It starts with trends…. Mintel’s Foodservice Trend Platforms.

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2007 flavor forecast

2007 Flavor Forecast

David Morris

Maria Caranfa, R.D.

Mintel International Group

unlock the future of flavor
Unlock the future of flavor
  • The Future of Foodservice via Trend Methodology
  • The Flavor Paradox
  • Flavor Trends
the future of foodservice

The Future of Foodservice

It starts with trends…

mintel s foodservice trend platforms
Mintel’s Foodservice Trend Platforms
  • Beating the blur
  • The assortment approach
  • The new rules of nutrition
  • Corporate social responsibility
flavor fads and flavors that stick
Flavor fads and flavors that stick

Mainstream Emerging Fad

flavor is key
Flavor is Key

Flavor is at the forefront of

competition and innovation

mainstream flavor trends
Mainstream flavor trends
  • Orange
  • Vanilla
  • Spicy
  • Chocolate
  • Lemon

Source: Mintel Menu Insights

movements in mainstream
Movements in Mainstream
  • Innovation of Mainstream/Tradition
    • Orange
      • Blood Orange
    • Vanilla
      • Madagascar Vanilla
    • Spicy
      • Habanero
    • Chocolate
      • White Chocolate
    • Lemon
      • Meyer Lemon

Source: Mintel Menu Insights

the flavor paradox

The Flavor Paradox

Tradition Innovation

pizza places have held their ground through flavor innovation
Pizza places have held their ground through flavor innovation

$ billions

Source: Mintel

bottom line
Bottom line
  • Two things matter in this market
    • Flavor
    • Convenience
  • Battle the blur by flavor innovation
    • Tradition
      • Better quality, better tasting traditional ingredients
    • Innovation
      • Unique ingredient combinations
the future of flavor

The future of flavor

Flavor Lessons

lessons for flavor innovation
Lessons for flavor innovation
  • Innovation is built on variety, repetition and combination
  • Balance flavor assortment, tradition with innovation
  • Flavor trumps health
flavors to learn by
Flavors to learn by
  • Chipotle
    • Variety, Repetition, Combination
      • Your Favorite Vodka or Gin Served with Your Choice of our Five House Cured Stuffed Olives with Anchovy Bleu Cheese, Feta Cheese, Chipotle Salmon (Dylan Prime)
  • Basil
    • Tradition with Innovation
      • Basil and Pineapple Mojito with basil syrup and leaves, pineapple juice, Cruzan light rum
  • Pomegranate
    • Flavor Trumps Health
      • Pomegranate cheesecake with chocolate covered pretzel crust with zinfandel-chocolate drizzle (Red Maple)
the future of flavor22

The future of flavor

Opportunity for Flavor: Health

flavor trumps health
Flavor trumps health

Source: Mintel Menu Insights

health through cuisine
Health through cuisine
  • A World of Flavor
    • Jamaican
    • Spanish
    • Cuban
    • Mediterranean
    • Indian
    • Peruvian
    • Moroccan
    • Korean
health on the menu fad or trend
Health on the menu: fad or trend?
  • Fad
  • Trend
  • Not sure

When you’ve made your selection, press the dual arrow key to send

emerging flavors
Emerging flavors
  • Revolutionary
    • Yuzu
    • Acai
    • Aji Amarillo
  • Revitalizations
    • Blackberry
    • Cinnamon
  • Flavor Factor
    • Citrus flavors and Asian cuisine are widely accepted by the American consumer
    • Look for some very interesting new Asian inspired dishes and beverages
  • On the menu
    • Diver Scallops (Clio Restaurant)
      • With yuzu juice, black truffle vinaigrette and celery
  • Flavor Factor
    • Tropical fruit from the Amazon
    • High in antioxidants
  • On the menu
    • Acai Adventure (Smoothie King)
      • You don't have to explore the amazin' Amazon to treat your tastebuds to açaí. We've got the bold little berries spun with blueberry and apple into a drink bound to make you feel like an Amazon yourself
aji amarillo
Aji Amarillo
  • Flavor Factor
    • Peruvian cuisine may be the next Mexican cuisine
    • Aji Amarillo—with it’s distinctive, fruity flavor—is commonly ground into colorful cooking powders
  • On the menu
    • Seared Slab of Hudson Valley Foie Gras (The Coyote Café!)
      • With Grapefruit Confit, Blood Orange-Aji Amarillo Coulis and Crispy Almond Phyllo
which will be a trend
Which will be a trend?
  • Yuzu
  • Acai
  • Aji Amarillo

When you’ve made your selection, press the dual arrow key to send

  • Flavor Factor
    • Deep purple color, sweetness and mild tanginess
    • A perfect addition to beverages, salads and desserts
    • Can easily be paired with spicy and savory flavors
    • Recognizable, yet exotic
  • On the menu
    • Moro Blood Orange Tart (Norman’s Miami)
      • Blackberry compote, chocolate sorbet
  • Flavor Factor
    • Strong ties to Indian and other ethnic cuisines
    • Brings warmth to food and beverage applications
    • “Cinnamon should be on tables in restaurants along with salt and pepper.” (Jerry Seinfeld)
  • On the menu
    • Jamaican Grilled Chicken Breast (Bahama Breeze)
      • Marinated with authentic spicy jerk seasonings and oak-grilled, served with cinnamon mashed sweet potatoes, fresh seasonal vegetables and a black bean sauce
which has the most unique applications
Which has the most unique applications?
  • Cinnamon
  • Blackberry
  • Not Sure

When you’ve made your selection, press the dual arrow key to send

wrap up unlock the future of flavor
Wrap up—unlock the future of flavor
  • Flavor is at the forefront of innovation and competition
  • Trends do not operate in a vacuum
    • The Flavor Paradox
      • The power of tradition + innovation
    • Balance offerings
    • Connect flavor with health
    • Differentiate between fads and trends
thank you
Thank you
  • Questions?

Maria Caranfa, R.D. David Morris

Director, Mintel Menu Insights Senior Analyst, Mintel Reports