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President’s Day Enrollment Management Report

President’s Day Enrollment Management Report . January 23, 2009. Agenda Enrollment Outcomes Spring 09 Enrollment Progress Fall 09 New Strategies/Environmental Scanning. Spring 2009. As of this morning, there are 25 confirmed spring students vs. 30 budgeted. Transfer Inquiries: 60 vs. 39

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President’s Day Enrollment Management Report

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  1. President’s Day Enrollment Management Report January 23, 2009

  2. Agenda • Enrollment Outcomes Spring 09 • Enrollment Progress Fall 09 • New Strategies/Environmental Scanning

  3. Spring 2009 • As of this morning, there are 25 confirmed spring students vs. 30 budgeted. • Transfer Inquiries: • 60 vs. 39 • Transfer Applicants: • 54 vs. 18

  4. Fall 2009 • Applications up by 6% • Enrollment deposits increased from $100 to $250

  5. Goals and Priorities for Fall 09 • Enrollment Goals (365) • FY – 315 (including 10 HEOP) • TR – 50 • Priorities • Revenue/Enrollment • New Student Retention • Academic Profile – maintain or attempt to slightly increase • Manage Discount Rate

  6. New Strategies/Environmental Scanning

  7. 2009 Strategies Adjust need based packages for FY and transfer students Increased Bachelor Students Scholarships • Bachelor Students • In addition to increased merit awards, $1K “bumps” for groups below • Targeted strategies – Increase enrollment in low cost programs/ “cash cows” • Institutional Needs • Gender Equity • Program Space • Bachelor • School of Liberal Arts and Business • Hotel Restaurant Management • Associate Students • In addition to increased merit awards, $1K “bumps” for groups below • Strategies to increase quality and retention • Surveying

  8. 2008 Tier 1 merit amount = $9,000 Tier 2 merit amount = $8,000 Tier 3 merit amount = $7,000 Tier 4 merit amount = $5,000 Tier 5 merit amount = $0 2009 Tier 1 merit amount = $10,000 Tier 2 merit amount = $9,000 Tier 3 merit amount = $8,000 Tier 4 merit amount = $6,000 Tier 5 merit amount = $0 2009 Scholarships – Bachelor

  9. 2008 Tier 1 merit amount = $5,000 Tier 2 merit amount = $4,000 Tier 3 merit amount = $2,000 2009 Tier 1 merit amount = $7,000 Tier 2 merit amount = $5,000 Tier 3 merit amount = $2,000 2009 Scholarship Recommendations -- Transfer

  10. Relationship Building Strategies • Mohawk Paper Sustainability Alliance • Athletic recruitment • Alumni/Trustee referral program • Application fee waiver • Scholarship • Congratulations letter • HEOP rolling admission • Ambassador program • Thanksgiving • Christmas • Customized campus visits • Satellite College delivery models • Increased penetration of traditional high schools

  11. Technology Enhancement Strategies • Eblasting tools • EMAS training/integration • New Communications plans • SmartApproach • Adjusted Search purchase

  12. Research/Environmental Scanning • CollegeBoard • NRCCUA web audit • Focus Groups

  13. Marketing Strategies • Radio Campaign • Yellow Ribbon Program/GI Bill • New literature design • 3 piece search mailing

  14. Web Strategies • Only at Paul Smith's College • History Channel • Discovery Channel • Upgraded recruiter pages • CollegeBoard Spotlight

  15. Questions?

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