SonySim George Marquis Danielle Hill Kevin Timmer Sarah Lawrence Samuel Grossman
Who is SONY? • History: • Started in 1946 by Tokyo Telecommunications Engineering Corporation (aka Totsuko) in Nihonbashi • Today they have many different divisions in their company: • Sony electronics, Sony entertainment, Sony pictures, Sony music • Major accomplishments: • Created PlayStation series and are the Co-Developers of the CD, DVD, Super audio CD, and Blue Ray Disc
Sony’s Top Competitors • Microsoft • Panasonic Corporation • Phillips Electronics • Warner Brothers • SANYO Electric Co. • Samsung • Sega • Toshiba • Nokia • Sharp • Nintendo • Dell • Nikon • Canon
Initially • 50 Million for initial starting cost. • Advertising • Research • Initial Production • Testing • Distribution • 500 Thousand to 1 Million will initially be produced • Survey based
The Glasses • Three styles of glasses: • The unisex design (basic)-$200 • two more stylish designs one for each sex(pro)-$250 • Custom made (Elite) –depends on design • Working with Oakley • Standard Playstation packaging colors • Custom colors available • Custom engraving • Both will cost 25 dollars each • Consumer covers cost of shipping
Product • The features are the 3d glasses with a kinect style motion sensor • All of the glasses will have two capabilities: • the ability to be used as regular 3D glasses • flip down Bluetooth screen to do actual projection in the glasses themselves • Compatible with the next PlayStation gaming system.
Product • One year manufacturer’s warranty • If the customer mistreats the device they will cover the cost of repair • if it is determined that there is a defect from us • we will repair it • cover shipping costs • $25 Sony Gift Card
Placement • Placement: Anywhere you see a PS3 being sold. • 6/7 continents • Majority of the systems will be sent to Europe, The US and other high socioeconomic countries.
Promotion • Promotion: Anywhere we can advertise to the customers • TV, radio, magazines, internet, in store advertisements, billboards, and press release conferences. • Leading up to the release of SonySim we will hold monthly press conferences releasing some insight to the capabilities of the product. • Internet team • Control blogs and keep the product chatter positive
Promotion • Financing is available through the Sony corp. • Sony Credit Card rules and stipulations apply