Nov 19, 2012 Mitali Shah Nitin Gupta Nikhil Sukhtankar
ERAC (Enterprise Rent-A-Car) is a privately held rental car company • John Taylor started the business in 1957 as a leasing company in St. Louis, Missouri • Internationally recognized brand in US, Canada, UK
Founding Values Personal honesty and integrity are the foundation of success Customer service is way of life Enterprise is fun and friendly place, teamwork rules Work hard…and reward hard work Great things happen when we listen, to customer and to each other Doors are open
Employees Unusual hiring and promotion policy ERAC hires recent college graduates Graduates hired are social director, athletes in college Employees are compensated according to the profit earned at their particular location Financial results by location and region are made available for everyone to see at ERAC
Unique Service Characteristics Focus on local hometown market with an extensive network of car rental locations. Family owned business encourages highest customer satisfaction.
Unique Service Characteristics Tie up and good relationship with local dealers in the area. Provide Fleet management service to corporates. High number of fleet provides a wider range of vehicles for customers. 30% cheaper than other competitors.
Why Why not
What’s next for Already a market leader in your neighborhoods where does the growth come from? • Expand in the corporate market? • Expand in more international countries? • Can Car Rentals business converted into Zip-Car’s Wheels when you need it business? • More into Luxury car rental segment?