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Convert Facebook Likes into Sales: A Musician's Guide by Rick Camino, CEO of Hello Music

Discover how to effectively turn Facebook likes into sales for musicians. In this insightful guide by Rick Camino, CEO of Hello Music, learn how to leverage Facebook's massive user base, which consists of 71% of USA internet users, to extend your brand and drive revenue. Understand customer demographics, gauge demand through likes and shares, and implement proven tactics such as exclusive offers, feedback surveys, and targeted campaigns. Join the community of 2 million musicians successfully utilizing social commerce for growth and engagement.

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Convert Facebook Likes into Sales: A Musician's Guide by Rick Camino, CEO of Hello Music

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Presentation Transcript

  1. Turning Facebook Likes into Sales Rick Camino CEO, Hello Music Rick@HelloMusic.com

  2. Background

  3. FACEBOOK FACTS • 71% of all USA internet users are on Facebook • 50% are 18-34 • Users have an average of 229 friends • 50% login daily for an average of 13.5 minutes

  4. Social Commerce Platform for musicians • Community (Members Only) • Curated Content • Commerce • C2C Marketplace

  5. Strategy

  6. BENEFITS OF FACEBOOK • Brand extension • A place for us to listen and converse • Social endorsement / word of mouth • Membership acquisition • Source of revenue

  7. TARGET A SEGMENT OF YOUR CONSUMER’S JOURNEY

  8. FOCUS ON SPECIFIC ACTIONS • Likes – Social endorsement and demand gauge • Shares – Amplification of content to friends • Comments – Engagement and conversation • Clicks – Redirect to a landing page

  9. CUSTOMER INSIGHTS • Demographics via Facebook Connect’s interface (API) • Name • Email Address • Gender • Age • Location • Birthday • Etc.

  10. CUSTOMER DEMAND GAUGE • Volume of likes can indicate potential sales demand • Historical Likes can influence re-orders • Targeted campaigns, using member emails collected from Facebook API

  11. Tactics

  12. Leveraging Facebook Endorsement Acquisition Sign In Referrals Amplification

  13. TACTICS THAT WORK • Pre-sales – Early access to the hottest products and services • Exclusives - Facebook only products & services • Feedback – Poll and survey our community • Coupons & Promotions – Early access to limited quantity deals • Sweepstakes – Give-a-way dream products • Other– Trivia, feature fans, SWAG giveaways, customer support and assistance

  14. TIPS AND TRICKS: • Use sexy images of your gear to drive engagement • Feature aspirational products that drive social status • Respond to any and all constructive feedback • Positive or negative • Great feedback deserves a great response

  15. Results

  16. A highly effective platform • 2,000,000 musicians weekly • 497,000+ Facebook members • 35% of Hello Music traffic • 25% of daily sales originate from Facebook

  17. THANKS

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