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Optimize Your Business Presence on Bing and Yahoo: A Comprehensive Guide

This guide covers the essentials of optimizing your business listing on Bing, the second-largest search engine, and Yahoo Local. Learn how to create a Bing Places for Business account, including verification with a Windows Live ID (not requiring a Hotmail address). Consistency in your business NAP (Name, Address, Phone number) across platforms is crucial for local citations. We provide step-by-step instructions to maximize visibility, utilize keywords effectively, and enhance your listings with pictures and operational details. Also, find out how to leverage Yahoo Local for enhancing your business presence.

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Optimize Your Business Presence on Bing and Yahoo: A Comprehensive Guide

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  1. Beyond Google

  2. What We Will Cover Bing Yahoo Local Citations

  3. Bing 2nd Largest Search Engine

  4. Bing Places For Business • Requires a Windows Live ID Account • Do not need a hotmail account • Must verify before proceeding • Search For Business – add • Use information from notepad – must be exact to your Google Listing Use same photos as on Google

  5. Search For Business

  6. Wait for email confirmation

  7. After Confirmation

  8. Optimize Bing Complete Every Field Use keyword and location in your tag line Comprehensive description that uses keywords and location Add hours of operation Use brands and professional organizations for industry terms

  9. Things That Bing Likes Older websites Content – doesn’t judge content on it’s age Likes domains with the keyword in the name Likes backlinks a is not particular about the type of backlink

  10. Yahoo Local • Sign up with Google Account • More basic listing – only one photo • Can add reviews • Reviews will appear in Google

  11. What is a Citation The name, address and phone number of your business. This is sometimes referred to as the NAP. Must be consistent across all sites on the web Allows search engines to identify and connect your business

  12. Citations

  13. How to Find Sites Search Google your keyword Google Your City + Local Business Directory Whitespark.ca

  14. Setup Steps • Create an account • Verify account • Search for Business • Create/Claim business profile • Be complete – use exact NAP as Google • Add photos

  15. Questions???? sue@BusinessTrainingTeam.com

  16. Next Week • Setup A WordPress Blog • Hosting • Themes • Post/Pages • Plugins • Widgets

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