Airlines Business & Operations Mata Kuliah : Strategic Airlines By : Tomy Andrianto, S.ST., MM. Par
1 2 3 4 5 IATA & Airlines partnership/ alliance Airlines Industry Airline operating Cost Airlines Personnel CRS/GDS Contents
In General • An airline provides air transport services for passengers or freight, generally with a recognized operating certificate or license. Airlines lease or own their aircraft with which to supply these services and may form partnerships or alliances with other airlines for mutual benefit. • Airlines vary from those with a single aircraft carrying mail or cargo, through full-service international airlines operating hundreds of aircraft. Airline services can be categorized as being intercontinental, intra continental, domestic, or international and may be operated as scheduled services or charters.
Airlines Industry # BidangBisnis : * Transportasimanusia / penumpang(passengers) melaluiudara * Transportasibarangmelaluiudara(air cargo) # KegiatanOperasional : * Reservasipenerbangan(seat reservation) * Penjualantiketpenerbangan(ticketing)bagipenumpang * Penjualanruang(space)kompartemenpesawatudarauntukkargo * Penangananpenumpangdanbagasinya(ground handling)
History • DELAG, Deutsche Luftschiffahrts-Aktiengesellschaft was the world's first airline. It was founded on November 16, 1909 with government assistance, and operated airships manufactured by The Zeppelin Corporation
First Airlines in Asia • India was also one of the first countries to embrace civil aviation. One of the first West Asian airline companies was Air India, which had its beginning as Tata Airlines in 1932, a division of Tata Sons Ltd. (now Tata Group). The airline was founded by India's leading industrialist, JRD Tata. On October 15, 1932 Company Logo
Asian bombing Airlines • During the era of decolonization, newly-born Asian countries started to embrace air transport. Among the first Asian carriers during the era were Cathay Pacific (founded in September 1946), Orient Airways (later Pakistan International Airlines; founded in October 1946), Malayan Airlines (later Singapore and Malaysian Airlines; founded in 1947), Garuda Indonesia in 1949, Japan Airlines in 1951, and Korean Air in 1962
Airlines Operating Cost Cost Full Services Carrier Low Cost Carrier Low fare Carrier ??
Low fare Carrier • Konsep LCC (Low Cost Carrier) tidak diaplikasikan dengan baik oleh banyak maskapai penerbangan di Indonesia, sehingga perusahaan lebih cenderung menerapkan strategi sebagai maskapai penerbangan LFC (LowFare Carrier) dalam upaya meraih calon penumpang
Low cost carrier Merupakankonsep yang dijadikanstrategidasarmaskapaipenerbangandalammeraihpasar, denganmelaksanakanupaya penyederhanaandalamkegiatanbisnis (simplifying the business) dan menerapkanprinsipefisiensidalam kegiatanoperasional
LCC vs LFC TIDAK MENGGUNAKAN KERTAS: • pelayananpenjualantiketpenerbangansecaraelektronik (e-ticketing) • penangananpenumpangsecaraelektronik (e-boarding) • manajemenbagasidenganmenggunakan radio frequency identification (RFID) • operasionalpengirimankargoudaradenganfasilitas IATA e-freight • Biasanyamenggunakansatutipepesawatudara • Menggunakanbandarudarasekunder yang lebihmurah • JumlahSDm yang efektifdanefisien (terbatas) • Penyederhanaanrutepenerbangan (straight or per way) • Biasanyatidakmenyediakanmakanandanminumantanpadipesan
Area I, North, Central, and South America and adjacent islands, including Greenland, Bermuda, West Indies, Caribbean, Islands and the Hawaiian Islands TC I Area 2 (TC 2) : Europe, Africa, the Middle East and adjacent islands TC II Area 3 (TC 3) : Asia, Australia, and the Pacific Islands west of the International Date Lines TC III IATA Traffic Conference
1 2 3 Star Alliance Sky Team One World. Code sharing & City Pair Airlines partnership/ alliance
Alliances Function (Effective and efficiency • virtual mergers to get around government restrictions • coordinate their passenger service programs (such as lounges and frequent flyer programs) • offer special interline tickets, and often engage in extensive code sharing (sometimes system wide • Higher efficiency for combine facilities • combine IT operations, buy fuel, or purchase airplanes as a bloc in order to achieve higher bargaining power “Overall it’s making those Airlines more effective and efficient and create differentiation between alliances to visible by the passenger.”
Airlines Personnel Airlines Personnel The various types of airline personnel include: Flight operations personnel including flight safety personnel. Flight Crew Reservation Agent Ground Crew
Flight Crew • responsible for the operation of the aircraft. Flight crew members include: • Pilots (Captain and First Officer: some older aircraft also required a Flight Engineer and or a Navigator) • Flight attendants, (led by a purser on larger aircraft) • in-flight security personnel on some airlines (most notably El Al)
Ground Crew • responsible for operations at airports. • Ground crew members include: • Aerospace and avionics engineers responsible for certifying the aircraft for flight and management of aircraft maintenance • Aerospace engineers, responsible for airframe, powerplant and electrical systems maintenance • Avionics engineers responsible for avionics and instruments maintenance • Airframe and powerplant technicians • Electric System technicians, responsible for maintenance of electrical systems • Avionics technicians, responsible for maintenance of avionics • Flight dispatchers • Baggage handlers • Ramp Agents • Gate agents • Check in counter agents • Passenger service agents (such as airline lounge employees)
CRS/GDS • Amadeus : Air France , Iberia , Lufthansa , SAS • 2. Sabre : American Airlines • 3. Galileo by Travelport: AerLingus , Air Canada , Alitalia , British Airways , Swiss ,TAP , United Airlines , US Airways • 4. Worldspan by Travelport: Delta , Northwest , TWA • 5. Travelsky : Air China , China Southern , China Eastern , Hainan Airlines • 6. Patheo : Finnair , KLM , VA • 7. Abacus : All Nippon Airways , Cathay Pacific Airways , China Airlines , Dragonair , EVA Airways , Garuda Indonesia , Malaysia Airlines , Philippine Airlines , Royal Brunei Airlines, SABRE, SilkAir, Singapore Airlines • 8. KIU : Sol LineasAereas, Aerogal, Star Peru, LC Busre, Peruvian Airlines , CielosAndinos, Easyfly, Laser Airlines, LADE - LineasAereas Del Estado , Amaszonas, Maya Air
Passenger Name Record • Parts of a PNR (Minimum Requirements) • From a technical point, there are five parts of a PNR required before the booking can be completed. They are: • The name of the passenger(s). • 2. Contact details for the travel agent or airline office. (While a booking can have more than one contact number, it must have at least one, and it is standard practice for the agency or airline office to be listed first). • 3. Ticketing details, either a ticket number or a ticketing time limit. • 4. Itinerary of at least one segment, which must be the same for all passengers listed. • 5. Name of the person making the booking.
PNR (Other information) • Fare details, and any restrictions that may apply to the ticket. • The form of payment used, as this will usually restrict any refund if the ticket is not used. • Further contact details, such as agency phone number and address, additional phone contact numbers at passenger address and intended destination. • Age details if it is relevant to the travel, eg, unaccompanied children or elderly passengers requiring assistance. ** this must be added at the time the name is stored during step one above*** • Frequent flyer data. • "Special Service Requests" (SSR) such as special meal requirements, seating preferences, wheelchairs, and other similar requests. • "Optional Services instruction" (OSI), comments which are passed onto the passenger manifest, enabling ground-staff and flight crew to see special information about the passenger such as 'Pilot's Wife' or "Partner VIP" or "The company's CFO must have seat 2A".
Freedom of the Air • Overflying a country without landing • Landing for technical reasons • Setting down passengers, cargo or mail • Picking up traffic • Setting down and picking up passengers in the territory of a third country
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