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Management Team

Management Team. Andy Chen – CEO Aarondev Chhokar- COO Jasren Sihota – Marketing Angad Kahlon - Sales Haniya Hunt & Nick Mosey – Financing Benson Giang – CTO Andrew Smith – Legal/Patenting. Mission Statement.

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Management Team

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  1. Management Team • Andy Chen – CEO • Aarondev Chhokar- COO • Jasren Sihota – Marketing • Angad Kahlon - Sales • Haniya Hunt & Nick Mosey – Financing • Benson Giang – CTO • Andrew Smith – Legal/Patenting

  2. Mission Statement Pen-U is an innovative, self-service solution, which allows casual dining restaurants to increase average check and improve speed of service - at a lower cost.

  3. Pen-U is an electronic and wireless pen that scans barcodes Has digital display Four functional buttons Includes a receiver and printer unit Menu with barcodes What It Is

  4. How it Works • Wireless technology • Server • Printer • Software (Patent Pending) • Four buttons • Start order • Complete order • Delete • Scroll Button

  5. Why? • Save the restaurant money • Cost of one full-time waiter, even part time waiter is more costly (breaks, vacations…) • Does not replace but supplements the role of the waiter • Makes waiters more efficient • Accurate • Reduces wait time for customers, satisfying customers

  6. Durable Competitive Advantage • First mover advantage in the U.S. • Our own network and program setup • Idea/Technology not widely practiced in U.S. yet

  7. Target • casual dining restaurant (i.e. TGIF, Chili’s, Islands, Red Robin) • contact restaurants • restaurant expos/trade shows • Start in Southern California

  8. Financials • Partnership with Logitech to distribute pens (Pay vs. Shares) • Roughly $427.23 a month for 30 pens, printer, server (considerably cheaper than actual waiter)

  9. Costs • Rent (medium sized office) • Marketing • Advertising • Office Furnishing • Travel • Wages • Distribution • Around 20~30 employees

  10. Financials CHILI’S Case Study

  11. Chili’s • Roughly 75 tables or pens needed. • About $13,000 a year for full Pen-U system including extra pens and menu costs • About $10,000 per worker

  12. Risks • Technology malfunction • Breaking/destruction/tampering/vandalism • Bankruptcy

  13. Exit Strategy • Sell to companies such as EMN8 • Remain private

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