Make Your Mid Century Rug Reality

1. Make Your Mid Century Rug Reality The Mid Century Rugsrepresents founder Josh Nazmiyal’s hope to honour the iconic aesthetic pioneered by designers of the 1950s in the limelight of modern design as it’s never been presented in the luxury rug industry before. These newly released additions represent the first major production of mid-century style fabric patterns as custom, high-quality luxury rugs in our collaboration with established and up-and-coming artists, sharing our passion for the style. The collection is the product of several years of researching and refining our approach to large- scale drawing, texture, and colour in a constantly refined method of capturing the pattern. Sensibilities with new design elements as our team collaborates with foundations representing the pioneers of the design as well as contemporary artists sharing Josh’s passion for the historical style. Mid-century modern collection Including quality wool, a blend of exotic yarns from our collection and brilliant, luminous silk highlighting key colourways in various pieces. The mere mention of mid-century modern style has earned a foothold in the designer’s mind. It is near-immediately conjures the experiments in form with smooth-angled furniture and certain

2. textile patterns the lion’s share of which emerged from the post-modern design innovations that breathed life and colour back into a bleak, industrial period in production. Collection of Mid-century rug Our team to study the mid-century modern style in adapting it to our medium was to understand it less as a style and more as a movement. A particularly fitting correlation given our Mid Century Rugs collection. A particularly fitting correlation given that our Mid-Century modern rug collection initially began as an extension of our Scandinavian Collection. More than sharing their halcyon days in the mid-20th century, both the Scandinavian Modernism and Mid-Century Modern design movements were driven by creative personalities of the period with many icons behind Scandinavian design having influenced the European and American icons of the 1950s in no coincidence. To our team, honouring the style in mid-century modern rug making is to honour the pioneers and futurists. It brought the now-celebrated style into being in the same way we’ve presented it to the market for the first time. We likewise honour the modern artists, collaborators, and representatives of foundations who’ve become a part of our journey. Understanding Mid-Century Modern Rugs and Styles

3. While the term mid-century modern inspires a clearer consensus in other realms of art and luxury furnishings. Particularly in painting and the bold-edged style of furniture, arguably the most connotative of the phrase. The terms mid-century and mid-century modern share a variety of connotations in and adjacent to our industry. In the collector’s context regarding furnishings and vintage curations, mid-century refers precisely to objects and styles originating roughly between 1940-1960. In contrast, Mid Century Rugs in the luxury rug industry have been used interchangeably for rugs from this era and modern rugs aspiring to capture this era. Some academics and art historians consider mid-century modern to apply to works in multiple fields as late as the early 1970s, remarking on the persistence of the style in the works created long after the strict definition of its terminology.