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Water First for Thirst

Water First for Thirst. A community movement brought to you by…. Water First for Thirst. It’s good for you… It’s good for our community… Together, we can make water the easy choice !. Water First for Thirst. Everything a body needs… Skin Muscles Brain Digestive system Kidneys.

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Water First for Thirst

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  1. Water First for Thirst A community movement brought to you by…

  2. Water First for Thirst • It’s good for you… • It’s good for our community… Together, we can make water the easy choice!

  3. Water First for Thirst Everything a body needs… • Skin • Muscles • Brain • Digestive system • Kidneys

  4. Water First for Thirst …and nothing it doesn’t. • No sugar • No fat/cholesterol • No added sodium • No artificial additives Together, we can make water the easy choice!

  5. What Are We Drinking? 50 gallons of sugary drinks = 38 pounds of sugar Source: Ogden et al. Consumption of Sugar Drinks in the United States 2005-2008

  6. What Are We Drinking? In 2002, 44% of toddlers, 19–24 months old consumed at least one sugary drink every day. Source: Centers for Disease Control and Prevention, 2006.

  7. What Are We Drinking? In 2009/2010, about 40% of Ohio’s 3rd graders drank 2 or more sugary drinks each day. Ohio Department of Health, A Report on the Body Mass Index of Ohio’s Third Graders 2004–2010

  8. The Effects… Soft drinks are the food category most strongly linked to increased risk of obesity and diabetes. Vartanian LR, Schwartz MB, Brownell KD. Effects of soft drink consumption on nutrition and health: a systematic review and meta-analysis. Am J Public Health. 2007 Apr;97(4):667-75. Epub 2007 Feb 28.

  9. The Effects… For adults…. Drinking one or two sugary drinks each day increases the risk of developing type 2 diabetes by 25%. Malik VS, et al. Sugar-Sweetened Beverages and Risk of Metabolic Syndrome and Type 2Diabetes. Diabetes Care. 2010; 33:2477–2483

  10. The Effects… For children….. every sugary drink they drink each day, increases their likelihood of developing obesity during childhood by about 60%. Ludwig DS, Peterson KE, Gortmaker SL. Relation between consumption of sugar-sweetened drinks and childhood obesity: a prospective, observational analysis. Lancet 2001; 357: 505–08.

  11. In Columbus… About 1 of every 3 children will enter kindergarten at an unhealthy weight.

  12. Giving water a chance… The food industry spends about $2 billion/year marketing foods to children. • Sugary drinks • Fast foods, cereals and snacks Kids (2-7years old) see about 12-21 food commercials per day. Source • The Weight of the Nation. Marketing Food to Children. • Rudd Radar, Food Marketing to Youth: The Best and Worst of 2012 . Dec 19, 2012.

  13. Making Water the Easy Choice in Our Community...

  14. What Can You Do? Commit to making the healthy choice the easy choice….. “Behind every child raising a sugar sweetened beverage to their lips, there are adults that let it be there, priced it or advertised it.” Carol Smathers MA MPH, Field Specialist, Youth Nutrition and Wellness, OSU Extension Family and Consumer Sciences

  15. What Can You Do?Make Water the Easy Choice. • Serve only water • Pricing strategies • Vending machine placement • Limit portion sizes

  16. What Can You Do? Change the Message You Send • Limit logos • Be selective about sponsors • Add “Water First for Thirst” • Model drinking water

  17. Our Community… Community Development for All People • Will serve only water or unsweetened beverages for any meals or events. • Will not serve sugar sweetened beverages (e.g., fruit punch, soda, flavored drinks) at any meal or event. Water will always be available whenever other beverages such as coffee, tea, 100% fruit juice and/or milk are offered.

  18. Our Community… YMCA Eldon Ward • Made water freely available and encouraged whenever beverages are offered. • A water dispenser is available at all special events where beverages are served. • Only water, 100% fruit juice or fat-free or 1% milk are served at Eldon Ward YMCA events. • Located a water dispenser next to the coffee pot.

  19. Our Community… Central Community House • Made water freely available whenever beverages are offered. Columbus Urban League Head Start • Water will be freely available and encouraged whenever beverages are offered. • Water dispensers are available in every classroom – effective October 2011. • A water dispenser is available for all special events where beverages are served. • Head Start Academy classrooms serve only water, 100% fruit juice or fat-free or 1% milk. No sugar sweetened beverages such as lemonade, sodas, sports drinks or juice drinks will be served.

  20. Our Schools… Since 2009, all beverage vending machines located in student areas of Columbus City Schools have sold only water.

  21. Our Healthcare… In the first quarter of 2011 – Nationwide Children’s Hospital eliminated all sugary drinks from their facilities and property, including • Cafeteria and Gift Shops • Food Court (includes Subway and Koko’s) • All Vending (including off sites) • Patient and Family Food Menus They also reduced the price of water.

  22. 2.72%* * Percent Change 2010 to 2011

  23. Our Government… In 2012, Columbus Public Health • Required vending machines to have at least 50% of slots filled with water. • Eliminated all sugary drinks from vending machines. • Reduced the price of water (relative to diet sodas). • Established healthy meeting guidelines for serving only water, coffee, tea and skim/1% milk at meetings and events.

  24. Our Parks… Columbus Recreation and Parks CAP City Nights and APPS events: • Will not serve sugar-sweetened beverages. • Only water, unflavored skim or 1% milk or 100% fruit juice will be offered. In 2013, Columbus Recreation and Parks course catalogs will feature a logo for a water product. instead of a sugar-sweetened beverages.

  25. Be a Water First for Thirst Partner Do you need help to make water the easy and appealing choice? Columbus Public Health can help! Contact:Healthy Children, Healthy Weights (614) 645-7520 publichealth.columbus.gov/healthy-children-healthy-weights.aspx

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