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GLOBAL RETAIL

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GLOBAL RETAIL - PowerPoint PPT Presentation


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GLOBAL RETAIL. Global Retail Departments Own & Operated vs. Franchise Stores Distribution Commercial Planning Visual Merchandising The Brand Ambassador Selling Programme Mystery Shopping. Global Retail Departments. VP Global Retail. Business Controlling Development. Business

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Presentation Transcript
slide1

GLOBAL RETAIL

Global Retail Departments

Own & Operated vs. Franchise Stores

  • Distribution

Commercial Planning

Visual Merchandising

The Brand Ambassador Selling Programme

Mystery Shopping

slide2

Global Retail Departments

VP Global Retail

Business Controlling

Development

Business

Development

Training &

Development

Concept Management

Merchandise

Management

Visual Merchandising

distribution
Distribution

ECCO HQ Regional Offices Tanneries Shoe Factories

commercial planning
Commercial Planning
  • The store as a Media
commercial planning1
Commercial Planning
  • Meeting the consumer buying behaviour
commercial planning2
Commercial Planning
  • The 4 levels of in-store communication
visual merchandising
Visual Merchandising
  • The 5 media/zones in the ECCO store
visual merchandising1
Visual Merchandising
  • Window campaigns
visual merchandising2
Visual Merchandising
  • In-store campaigns
ad