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Causeway Coast and Glens Tourism Partnership Activities Workshop 2012 - PowerPoint PPT Presentation


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Causeway Coast and Glens Tourism Partnership Activities Workshop 2012. Agenda. Welcome and Introduction Activity Tourism: Making it Pay Chris Scott, Outdoor Recreation Northern Ireland Tea & Coffee

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Presentation Transcript
slide1

Causeway Coast and Glens

Tourism Partnership

Activities Workshop 2012

agenda
Agenda
  • Welcome and Introduction
  • Activity Tourism: Making it Pay

Chris Scott, Outdoor Recreation Northern Ireland

  • Tea & Coffee
  • Natural Heritage Tourism – How can your local natural environment enhance Tourism Opportunities

Maxime Sizaret, Causeway Coast & Glens Heritage Trust

  • Working in Partnership with Causeway Coast & Glens

Jason Powell, Marketing/Product Development Executive

  • Case Studies – Alive Surf School & Aquaholics

Ricky Martin & Richard Laverty

  • Question & Answer Session
  • Networking Opportunity and Lunch
slide5

What We Do

Product Development

Marketing

Visitor Servicing

Industry Development

website
Website
  • Over 160,000 Visit

Top Pages

  • Home Page
  • Accommodation
  • Causeway Coastal Route
  • Activities
  • Camping and Caravans
  • Self Catering
familiarisation visits
Familiarisation Visits

77 trade and media 2011/2012

March 2012 – Food visit including BBC Good Food and Good Housekeeping

trade consumer promotions
Trade & Consumer Promotions

GB

  • Best of Britain & Ireland
  • World Travel Market
  • Scottish Motor Cycle Show
  • GB Roadshows
  • Flavours of Ireland
  • GB Coach Operators Workshop
  • Meet The Buyer – NITB
  • Golf Live

ROI

  • Holiday World
  • Over 50’s Show

Developing Markets

  • Sales Mission - India

Canada

  • Toronto Agent Sales Mission & Consumer Travel Fair

USA

  • USA Sales Blitz
  • Milwaukee Irish Fest

Europe

  • Utrecht Angling Show
  • Know Your European Markets Workshop
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Visitor Servicing

  • Collateral available for visitor enquiries
  • Monthly distribution of Literature to TIC’s in Northern Ireland and ROI plus Tourism Ireland, Trade/Consumer shows and office enquiries
industry development
Industry Development
  • FREE Workshops
  • Members Updates
  • Business Advice/Marketing/Offers
  • E-Zines/Newsletters
slide15

What we will be doing

  • Marketing of your business in key markets
  • Further development of App/website
  • Identifying and working with key operators
  • Continued development of key products and identifying

potential new products

  • Providing Business Advice
  • Helping with offers and online promotion