Corporate Reputation Management

CEO Communication: Creating Trust Presenter: Dr. Armin Guhl, Commerzbank, Germany The financial markets and the subsequent economic crisis in many countries has caused a public debate over responsibility, regulation and business practices. The banking industry has been in the limelight ever since the collapse of Lehman Brothers on “9/15“ 2008. In light of fierce manager bashing, executive communication has become a major challenge for communication professionals. Commerzbank, Germany‘s second largest bank not only faced the general challenge of public criticism of the banking industry, but faced more tests due to the takeover of Dresdner Bank. The merger has catapulted Commerzbank from a place with middle level visibility among Germany’s blue chips to a place in the top spot. The presenter will explain, how this has changed the requirements of CEO communication and what measures are undertaken to rebuild public trust. Chart 1: The Core Problem of the Banking Industry: Trust Corporate Reputation Management Basis: 41,879/5,053 reports about individual managers, banks and the banking industry in 21/29 media

Chart 2: Visibility and Tone of Coverage of Commerzbank The workshop intends to help the participants developing a sound communication strategy including an appropriate role of senior executives in building and maintaining trust by effective communication. Chart 3: The Core Challenge: Rebuilding trust Corporate Reputation Management

Corporate Reputation Management

Corporate Reputation Management

Presentation Transcript

reputation management

Reputation Management

CORPORATE GOVERNANCE AND REPUTATION MANAGEMENT

Corporate Reputation Disasters

Corporate Reputation

Reputation Management

Welcome to Corporate Reputation Management

Reputation Management

Corporate Visual Identity (CVI) and Reputation Management

Reputation Management

Beyond corporate reputation management into building dialogues

Reputation Management

CORPORATE REPUTATION MANAGEMENT

CEO & Corporate Reputation

Corporate and Online Reputation Management

Protect Your Brand with Online Corporate Reputation Management

Online Reputation Management Services | Brand Reputation Management

Corporate Reputation Management Services & Online Reputation Management Companies in India

Reputation Management

Brand Reputation Management– Online Reputation Management Service

CEO & Corporate Reputation

Brand Reputation Management–Online Reputation Management Company

Corporate Reputation Management