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2 nd presentation. The group 1. The URL. The EC shop in Rakuten http://www.rakuten.co.jp/marusanpantry/ Marusan pantry’s home page http://www.m-marusan.co.jp/. The employee ’ s opinion.

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2 nd presentation

2nd presentation

The group 1

the url
The URL
  • The EC shop in Rakuten
  • http://www.rakuten.co.jp/marusanpantry/
  • Marusan pantry’s home page
  • http://www.m-marusan.co.jp/
the employee s opinion
The employee’s opinion
  • They want to increase their handling rare goods and private goods. Then they want to be known by many people.

therefore

  • Following ideas are important things.
swot analysis ec shop
SWOT analysis ( EC shop )
  • A strong point
  • They can reduce the job space( Only 2 PC space ).
  • They can sell the whole Japan( Such as Tokyo).
swot analysis ec shop1
SWOT analysis ( EC shop )
  • A weak point
  • The selling is lower than normal’s it.
swot analysis ec shop2
SWOT analysis ( EC shop )
  • Opportunities
  • There are a lot of Opportunities in Rakuten.
  • Another way is to use Google keenly.
  • Threats
  • There are 3 companies (ex. CUOCA).
imagination of housewives type
Imagination of housewives type
  • Housewives types are not one
  • 1.like cooking,and they

cook every day.

  • 2.like cooking,but they

cook some day.

  • 3.they don’t like cooking

too much.

  • 4.they don’t like cooking,or

don’t have interested in

cooking.

…etc

an our idea 1 for increase sales
An our idea 1 for increase sales
  • The housewife's who does the cake making seeming to refer most is recipe of the magazine.

Therefore

  • The magazine ad is good.
simulation
Simulation
  • Using newspaper is not reality. It is so high cost. So using region paper is reality. Because many housewives look paper’s like riving Matsuyama.
an our idea 2 for increase sales
An our idea 2 for increase sales
  • There are a lot of complaint about difference between pictures and products.

Therefore

  • Reducing difference between pictures and products
an our idea 3 for increase sales
An our idea 3 for increase sales
  • Maybe, web page’s letters and pictures are small for housewives.

Therefore

  • Magnifying them.
what s a silicon flex
What’s a silicon flex?
  • Feature : soft

strong of heat and cold

(ex.-50℃~250℃)

  • Shapes : ex.circle,diamond,…heart…etc
  • For cook : cake,jelly,chocolate,…etc
an opinion

An opinion

Group 1

Kondo

strengths
Strengths
  • What does the company do well?

→I develop the sale in not only the store but also the net shop

  • Is the company have a strong in Its market?

→Yes. There seem to be few people in the same profession.

They can sell the whole Japan( Such as Tokyo).

strengths1
Strengths

Does the company have a strong sense of purpose and the culture to support that purpose?

→Yes.

They can reduce the job space( Only 2 PC space ).

They are young, and thereareeven few people but they are going to increase sales eagerly.

weakness
Weakness
  • What does the company do poorly?

→When they are busy , they can’t cope quickly and enough.

Because there are few numbers of people.

☆But they ask their guests order to the delivery center on the telephone.

weakness1
Weakness
  • What problems could be avoided?

→The selling is lower than normal’s it in August because it is hot.

→An objection.

difference photographs and real thing

Damage

weakness2
Weakness
  • Does the company have serious financial liabilities?
  •                →The roots of “the
  • large size ware" was
  • Matsuyama
  • Marusan!
weakness3
Weakness
  • Does the company have serious financial liabilities?

→It was “large size ware” to have made the base of the company in afew intervalfrom founded.

weakness4
Weakness
  • Does the company have serious financial liabilities?

大判焼が大ヒットしたその後も ・ ・ ・『自動定量分割機』で特許取得Large size ware made

a big hit; is ..afterwards

                    →It is the patent

acquisition with

"an automatic

fixed-quantity

divider“!

weakness5
Weakness
  • Does the company have serious financial liabilities?

→It seems that there is not the serious debt from the above.

And they have two own company Building.

threats
Threats
  • What are competitors doing well?
threats1
Threats
  • What are competitors doing well?

→They say “Do not forgive other flattery with 3 branches of production / wholesale / the retail!”.

threats2
Threats
  • What obstacles does the company face?
  • Are there troubling changes in the company’s business environment?

→ Risen in price of the wheat press profit.

slide30
ROI
  • cost

→5,250yen/month

(two rotation another company)

       ↓×12

63,000yen/year

       ↓×5 places

315,000yen/year

profit
Profit
  • Sales year × (1-Sale and administrative expenserate)

           +

Sales year × (1-acost pricerate)

= Profit

profit1
Profit
  • 2.380.000.000yen ×(1-about 40%)

            +

2.380.000.000yen ×(1- about 30% )

= 2.380.000.000yen ×0,3

=714.000.000

slide33
ROI
  • ROI=利益 /投資額×100
  • 714.000.000/315,000 ×100

→LargeProfitability!