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Sugars PowerPoint Presentation

Sugars

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Sugars

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Presentation Transcript

  1. Sugars

  2. Stores Audited The only unique SKU that was found was the C&H brand it was found in all the stores accept Aldi, Target had one as well it was Domino which is a national brand but was only found there.

  3. Product Snapshot

  4. Product Snapshot Cont.

  5. Private label importance Private label is important in this category because in this region in the store audits, There is only one strong national brand that was in every store and that was C&H. The other stores had their own private store brand of sugar.

  6. Overall sugar demographics

  7. Overall sugar

  8. Private Label Demographics

  9. Private Label

  10. Facings GM% &GM$

  11. Core traffic because the margins were good and everyone needs sugar for baking and there is no perceived quality gap in sugar.

  12. Private Label success Private label is successful in this category because in this region there is only one strong national brand and that is C&H. With its dominance in the category it opens the way for other stores to have their own private label sugar. And the quality seems to be the same whether with the national brands or private label there is no perceived quality gap.

  13. Recommendations I really have no recommendations. Just that I feel like that all the stores accept Aldi who has only private label, the other stores should allow more space for the national brand C&H.