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Learn strategies to enhance your Co-Curricular Record (CCR), understand its value, implement validation tools, use low-cost collateral, engage with student groups, and partner with professors for real-world experiences. Move forward with logo adoption, workshops, and highlighting achievements.
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FROM PASSION TO PRACTICE Strategies for Reigniting Your Co-Curricular Record
William Johnson, BA Student Development + First Year Experience Programs Coordinator Carleton University
ENOUGH ABOUT ME
DO YOU HAVE A CCR?
PRESENTATION OUTCOMES • Understand the value of having a Co-Curricular Record • Compare and contract the strategies and tacticspresented, and assess their for fit your programs • Identify and apply strategies shared in this sessionto your CCR programs
CCR—WHY? SUPPLEMENT PROMOTE MOTIVATE ENABLE
BRAND + TAGLINE 10° Marketing 101 “Get Involved, Get Recognized” Communicate Relative Value
UNIVERSALMESSAGING 9° Message Saturation Volunteer Postings (“Activity is eligible tobe included on your CCR.”) Job Postings Network w/ Campus Partners
VALIDATORTOOL KITS 8° Print Guide Links to Video Manuals Sample Messages for Groups Basically:Do all of the work for them.
POST-ACTIVITY COMMUNICATION 7° Post Activity Follow-Up Track Key Campus Activities See Example Message
YEAR-OVER-YEAR ACTIVITY STATS 6° Compare Numbers Annuallyfor Large Activities/Groups Email Validators With Stats
LOW COST COLLATERAL 5° Buttons Low Cost / Long Life Significant Exposure
VIDEO TUTORIALS 4° Online Manuals Four Unique Videos 500 Views/Year One Video Watched = One Less Question Utilize Main Social Channels
PEAK GROUP INTEREST 3° Students <3 $$$ So do Student Groups Increase Club Funding Initiative
AMBASSADORS 2° Peer-to-Peer Communication Tap Current Student Leaders Minimal Cost and Time Commitment Speak w/ Classes, Tweet or EngageCampus Club Listservs and Websites
PROFESSOR PARTNERSHIPS 1° Real-World Experience Partner with Program/Course Important Results: Understanding, Perception,Promotion and Discussion
Moving Forward
MOVING FORWARD Logo Adoption Workshops Ambassadors+ Work to Mandate Usagefor Clubs & Societies Highlight Achievements
William Johnson William.Johnson@carleton.ca