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zerowastescotland.uk @zerowastescot

Climate Change Emergency. Consumer Campaigns Stakeholder Event. zerowastescotland.org.uk @zerowastescot. Recycle for Scotland. Jenny Fraser Consumer Campaigns Manager. zerowastescotland.org.uk @zerowastescot. Scotland's National Recycling brand Launched in 2011

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zerowastescotland.uk @zerowastescot

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  1. Climate Change Emergency Consumer Campaigns Stakeholder Event zerowastescotland.org.uk @zerowastescot

  2. Recycle for Scotland Jenny Fraser Consumer Campaigns Manager zerowastescotland.org.uk @zerowastescot

  3. Scotland's National Recycling brand • Launched in 2011 • Recognised by 50% of Scottish population • Used by all 32 Scottish Local Authorities

  4. Household Recycling Charter • Launched 2015 • Will bring a consistent collection across Scotland • 30 out of 32 Local Authorities signed up

  5. Become one of over 4500 recycling on the go points across Scotland .

  6. Use our poster creator to ensure everyone knows how to use your recycling bins

  7. Schools resources to help train the next generation

  8. Free downloadable resources to help you communicate recycling

  9. Local Authority specific materials

  10. New and improved consumer facing website early next year • New social media channels • Seasonal mini campaigns • Focus on household contamination • Stakeholder training • Further support to household recycling charter

  11. Downloadable toolkits and templates at: • zerowastepartners.org.uk • Visit and link to our website at: • RecycleforScotland.com • Support our social media • Get in touch! Get Involved……

  12. Jenny Fraser Consumer Campaigns Manager Jenny.fraser@zerowastescotland.org.uk

  13. Recycle Week Jenny Fraser Consumer Campaigns Manager zerowastescotland.org.uk @zerowastescot

  14. Recycle Week 2019 • Recycle Week is an annual celebration of recycling, delivered by Recycle for Scotland • 23rd to 29th of September 2019 • Focus is on food waste recycling • We want recycle week to be a countrywide, multi channel campaign • We need your help!

  15. Recycle Week recap

  16. Recycle Week 2019 Our inspiration • Strong clear focus on food waste • 80% of Scottish Households have access to collection facilities yet less than half using it. • Makes up 23% of the average household general waste bin • Big barriers to address

  17. Recycle Week 2019 Our stakeholders • General public • Local Authorities • Education sector • Businesses • Community groups • Media

  18. Recycle Week 2019 Our audience • Everyone but with a focus on families with children • Conscious this is a time poor group • Specific food related issues • An audience hopefully interested in • recycling for the next generation • Training up future recyclers

  19. Recycle Week 2019 Our resources • Digital collateral; • Facebook posts, carousels and covers • Instagram posts, carousels and covers • Twitter posts, carousels and covers • Email signatures • Gifs • Organic posts • Website buttons • Website images • Video content • A4/A3 posters • Press release templates

  20. Recycle Week 2019

  21. Lapsed food waste users Local Authority toolkit

  22. Recycle Week 2019 What's in it for you? • It shows your customers, staff and stakeholders you’re taking action on important environmental issues • It’s a great way to improve your corporate social responsibility • It aligns your brand with a great cause • Can improve your recycling rates and reduce your management costs • It’s easy and free to get involved

  23. Recycle Week 2019 How to get involved? • Use the Recycle Week assets on your own communication channels • Post your own content on the Recycle Week food waste theme • Use the hashtag #RecycleWeekScot • Let us know what you are doing! • Download the materials at zerowastepartners.org.uk from next week

  24. Jenny Fraser Consumer Campaigns Manager Jenny.fraser@zerowastescotland.org.uk

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