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Marketing Supplier in Mumbai

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Marketing Supplier in Mumbai

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  1. 06/10/2020 Marketing Supplier in mumbai Archives - Marketing Agency Tag:  Marketing Supplier in mumbai Home/ Marketing Supplier in mumbai marketing Supplier in Mumbai  November 27, 2018  dilipfulcrum ABOUT FIELD MARKETING WHAT IS FIELD MARKETING? Field marketing and marketing Supplier in Mumbai is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘?eld’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all ?eld marketing is consumer facing such as auditing and merchandising. Goals and outcomes of ?eld marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful ?eld marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage ?eld marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A ?eld marketing agency and  marketing Supplier in Mumbai tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions. WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS? 1. PRODUCT DEMONSTRATIONS  https://fulcrumresources.net/tag/marketing-supplier-in-mumbai/ 1/8

  2. 06/10/2020 Marketing Supplier in mumbai Archives - Marketing Agency As mentioned already, demo days are a popular tool of ?eld marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here. 2. DIRECT SELLING Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here. 3. RETAIL AUDITS AND MERCHANDISING Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be recti?ed there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red ?ags in the ?eld can be dealt with instantaneously .Store Audits and MerchandisingTo learn more about Audits and merchandising view our guide here. 4. GUERRILLA MARKETING When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer. 5. PRODUCT SAMPLING Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES  WHAT?FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. https://fulcrumresources.net/tag/marketing-supplier-in-mumbai/ 2/8

  3. 06/10/2020 Marketing Supplier in mumbai Archives - Marketing Agency Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they ?nd themselves in are in is in the ?eld collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a ?eld marketing rep is all about here. FIELD MARKETING MANAGER: The ?eld manager’s role is to oversee the ?eld reps; it is their duty to ensure the ?eld marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the ?eld marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the ?eld. Finally they will then report the ?ndings and feedback from the team. Read more about what being a ?eld marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in ?eld marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need ?eld marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher ef?ciency and success.       marketing Supplier in Mumbai Quantitative Services Our success is in the details; our ?eld data collection department can handle any type of study in any marketplace throughout the India. Each of our interviewers goes through a  training process with periodic updates to re?ect the latest interviewing techniques and the utilization of survey instruments. Prior to each project, our staff goes through a series of in-depth, project-speci?c brie?ngs to ensure that all project goals and objectives are met. From central location intercepts, to telephone studies, to product testing, to online and mobile research studies; Fulcrum. has the experience to ensure your project will be completed with accurate results.  Quantitative Services include: https://fulcrumresources.net/tag/marketing-supplier-in-mumbai/ 3/8

  4. 06/10/2020 Marketing Supplier in mumbai Archives - Marketing Agency Survey and questionnaire design Telephone interviewing (CATI) Web studies/ Online surveys Mail surveys Mall, store, trade show and theme park intercepts Central location pre-recruits Home use tests Central location testing Mystery shopping Remote location interviewing Data Processing and Management Services: Data entry Survey scanning Database management Coding Tabulation Door To Door Activation, b2c Marketing service, b2c Marketing service, b2c Marketing service in pune, Feet On Street Advertising, Market marketing Interactive, local promotional promotion, Kiosk Activities, campus activation sales, RWA activation sales, Market activation sales, marketing Supplier in Mumbai  ]]> Marketing Supplier in mumbai  November 27, 2018  dilipfulcrum MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM The Fulcrum Agency is the Mumbai marketing company and Marketing Supplier in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our  Marketing Services Mumbai As a Mumbai marketing and advertising ?rm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way. https://fulcrumresources.net/tag/marketing-supplier-in-mumbai/ 4/8

  5. 06/10/2020 Marketing Supplier in mumbai Archives - Marketing Agency MARKETING Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more… ADVERTISING Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more.. BRANDING You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more.. DESIGN Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more… COPY-WRITING Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more… PR Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more… SOCIAL MEDIA Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are https://fulcrumresources.net/tag/marketing-supplier-in-mumbai/ 5/8

  6. 06/10/2020 Marketing Supplier in mumbai Archives - Marketing Agency an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more… Marketing Supplier in mumbai Street Intercept We will still need to spend time interacting with people, face-to-face. Personal interaction is what makes the world go around… Our street intercept program adds a creative element to your direct marketing campaign. Hand-to-hand delivery of your product or message to your target markets creates a deeper engagement with your brand resulting in greater awareness. At Fulcrum, our street teams are an extension of you. We work to promote your brand and image as if it were our own; the kind of service you deserve. Door To Door Marketing, Marketing Supplier, Marketing Supplier, Marketing Supplier in pune, B 2 B sales, BTL Experiential engagement, campus selling, BTL advertisement branding, school advertisement branding, housing society advertisement branding, Mall advertisement branding, Marketing Supplier in mumbai ]]> Who We Are We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of ?eld marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials.  Who We Work With https://fulcrumresources.net/tag/marketing-supplier-in-mumbai/ 6/8

  7. 06/10/2020 Marketing Supplier in mumbai Archives - Marketing Agency We work with a varied range of customers across industries and disciplines including; FMCG, IT & Telecoms, Security &  Industry, Manufacturing and Estate Agencies. We aim to take your audience on a journey. Whether it’s helping to ?nd your next prospect or creating loyal fans for your brand, we aim to in?uence your target audience to ensure their next step is in the right direction towards your company.We offer a fantastic blend of marketing and technical expertise, which is why our team can gain a full understanding of your business and actually produce work that generates meaningful results.What makes a fresh and young marketing company? At Fulcrum, it’s our team. We’ve managed to gather a unique band of strategic marketers, brand promotions and creative designers,  marketing specialists,?eldwork experts, online marketing team, and telemarketing professionals who work together to craft and carry out innovative marketing strategies for a wide variety of businesses in multiple industries nationwide. Fulcrum Resources Call Us :+91-8484008961 Email:- info@fulcrumresources.co.in GET IN TOUCH WITH US, WE WOULD LOVE TO DISCUSS YOUR MARKETING NEEDS.  https://fulcrumresources.net/tag/marketing-supplier-in-mumbai/ 7/8

  8. 06/10/2020 Marketing Supplier in mumbai Archives - Marketing Agency First name Last name Mobile phone number* Email* Message protected by reCAPTCHA Privacy - Terms Submit Create your own free form with HubSpot © 2020 Marketing Agency - Theme by Puro  https://fulcrumresources.net/tag/marketing-supplier-in-mumbai/ 8/8

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