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The 3 hacks that got spring sled 138,790 users in less than 40 days PowerPoint Presentation
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The 3 hacks that got spring sled 138,790 users in less than 40 days - PowerPoint PPT Presentation


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Learn how “SpringSled” ,yet just another project management tool, got over 138,000 users to sign up before even launching using these three hacks.

To read the full blogpost: http://roy.roypovarchik.com/2014/07/springsled-users/

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The 3 hacks that got spring sled 138,790 users in less than 40 days


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    Presentation Transcript
    1. SpringSled’s Launch Campaign Breakdown SpringSled got over 140,000 users on its waiting list in under 30 days. Without no-one really knowing what their product will actually look like, they have managed to convince a large number of people to sign-up and share their landing page. This is quick breakdown of how the did it. Case Study by @roypovar

    2. How did SpringSled got its 140,000 users?

    3. Step 1: An efficient landing page with a clear message and a clear promise

    4. Step 2: Offering 2 incentives for sharing: Cut in line and get Springsled free for 12 months

    5. Low success bar (only 5 friends needed) and stand out sharing buttons for only 2 social networks

    6. Step 3:A quick follow up email using the same messaging as the Thank you page, with a reminder of their incentives

    7. Step 4: Follow up emails to track your incentive progress

    8. Even when you pass the sign-up goal you’re still prompted with future incentives

    9. In my opinion, these are the reasons for its success 1. A clean, clear landing page 2. Delivering the “simple” promise on every level 3. Social proof - You know exactly how many people are waiting in line 4. Incentives to share - Cut in line + 12 months free 5. Engaging follow-up emails 6. Consistent experience and messaging between all content elements.

    10. To read the full breakdown, visit: http://roy.roypovarchik.com/2014/08/content- distribution-techniques1/

    11. Follow me on Twitter:@roypovar