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广 告 受 众

广 告 受 众. 主讲教师 : 凡菲. 马斯洛需求层次理论. 自我实现需求. 自尊需求. 社会需求. 安全需求. 生理需求. 消费者的购买程序. 引起需要 收集资料 比较估价 购买决定 买后感受. 消费者购买的心理动机. 从众心理 面子心理 求利心理 求实心理 求名心理 显贵心理 攀比心理.

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广 告 受 众

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  1. 广 告 受 众 主讲教师:凡菲

  2. 马斯洛需求层次理论 自我实现需求 自尊需求 社会需求 安全需求 生理需求

  3. 消费者的购买程序 • 引起需要 • 收集资料 • 比较估价 • 购买决定 • 买后感受

  4. 消费者购买的心理动机 • 从众心理 • 面子心理 • 求利心理 • 求实心理 • 求名心理 • 显贵心理 • 攀比心理

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