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West sound including west fm. Rajar q3 2013. THE WEST SOUND GROUP. West Sound Group has three radio licenses to cover its total broadcast area of 388,000 adults

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the west sound group
THE WEST SOUND GROUP
  • West Sound Group has three radio licenses to cover its total broadcast area of 388,000 adults
  • West FM covers Ayrshire with a core target of adults 25-44 and is a contemporary music station playing “More of the Songs You Love”
  • West Sound AM covers Ayrshire with a core target audience of adults 35-54 providing listeners with a gold music service playing “The 60s, 70s and more”
  • West Sound (FM) covers Dumfries and Galloway with a core target of adults 25-44 and is a contemporary music station playing “More of the Songs You Love”
the west sound group1
THE WEST SOUND GROUP
  • West Sound reach 172,000 listeners each week
  • 44% of adults in Ayrshire, Dumfries and Galloway listen to the West Sound Group
  • Over a month 62% of adults in Ayrshire, Dumfries and Galloway listen to the West Sound Group
  • 52% of 25-44 year olds in Ayrshire, Dumfries and Galloway listen to the West Sound Group
  • 51% of 15-34 year olds in Ayrshire, Dumfries and Galloway listen to the West Sound Group
  • The West Sound Group have a 56.1% commercial market share

Source RAJAR Period Ending 15th September 2013 on the West Sound (inc West FM) TSA

weekday line up on west sound
WEEKDAY LINE-UP ON west sound
  • Kenny Campbell 6am-10am
  • Ally Ballingal 10am-2pm
  • Your Greatest Hits 2pm-3pm
  • Gary Marshall 3pm-7pm
  • Alan Edwards7pm-10pm
  • Jim Symon Late Night 10pm-1am
weekday line up on west fm
WEEKDAY LINE-UP ON WEST FM
  • Colin McArdle at Breakfast 6am-10am
  • Fiona Shields with Mid-Morning 10am-2pm
  • Alan Shaw at Drive Time 2pm-6pm
  • The Mix @ 6 6pm-7pm
  • IN:Demand with Romeo 7pm-10pm
  • Late Night with Gina McKie 10pm-1am
weekday line up on west sound fm
WEEKDAY LINE-UP ON WEST SOUND FM
  • Stuart McCaffertyat Breakfast 6am-10am
  • Kenny Campbell Mid-Morning 10am-2pm
  • Tommy JardineatDrive Time 2pm-6pm
  • The Mix @ 6 6pm-7pm
  • IN:Demand with Romeo 7pm-10pm
  • Late Night with Gina McKie 10pm-1am
the west sound group2
THE WEST SOUND GROUP

172,000 Weekly Listeners

  • WEST SOUND REACHES…
  • 67,000 ABC1 LISTENERS
  • 105,000 C2DE LISTENERS
  • 139,000 MAIN SHOPPERS

WEEKLY REACH

Source RAJAR Period Ending 15th September 2013 based on the West Sound (inc West FM) TSA

competitors
COMPETITORS

WEEKLY REACH

Source RAJAR Period Ending 15th September 2013 based on the West Sound (inc West FM) TSA

commercial market share
COMMERCIAL MARKET SHARE

TOTAL WEST SOUND (INCL WEST FM) TSA MARKET SHARE

ALL COMMERCIAL RADIO LISTENING

West Sound55% SHARE

Source RAJAR Period Ending 15th September based on the West Sound (inc West FM) TSA