Engaging the next generation of climbers
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Engaging The Next Generation of Climbers. Thomson Ling & Penny Riordan. Flickr: michael pollak. The Format. Focus: Prevention. Flickr: .Luc. The power of social media. Facts: 1.15 billion users on Facebook 50 million Facebook pages 36 average number of posts a month per Facebook page

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Engaging the next generation of climbers

Engaging The Next Generation of Climbers

Thomson Ling & Penny Riordan

Flickr: michaelpollak



Focus prevention
Focus:Prevention

Flickr: .Luc.


The power of social media
The power of social media

  • Facts:

  • 1.15 billion users on Facebook

  • 50 million Facebook pages

  • 36 average number of posts a month per Facebook page

  • 500 million users on Twitter

  • 200 million regular users on Twitter


Jason sneakit and the missing signs
Jason Sneakit and the Missing Signs

Flickr: liquene


Topics of concern
Topics of Concern

  • Trespassing

  • Large group impacts

  • Etiquette

  • Tick marks

  • Dogs

  • Music

Flickr: liquene


Strategies for education
Strategies for Education

  • Maintain a list of crags with info

    • Link to list on facebook/blog

  • Create a document about climbing etiquette

    • Engage your audience via teachable moments

Flickr: liquene



Sarah dropadeuce
Sarah audienceDropadeuce

Flickr: Jim Bahn


Topics of concern1
Topics of Concern audience

  • Human waste

  • Trash

  • Closures (Active & Where to research)

  • Wildlife

  • Gear stashing

  • Wilderness camping

  • Leave No Trace Principles

Flickr: Jim Bahn


Strategies for education1
Strategies for Education audience

  • How much will your audience know ahead of time?

    • Post about seasonal closures

  • Maintain a list of LNT principles online

    • Have LNT workshops at an adopt-a-crag event

Flickr: Jim Bahn



Allen project runaway
Allen & Project Runaway audience

Source: Thomson Ling


Topics of concern2
Topics of Concern audience

  • Development safety/knowledge

  • Erosion issues

  • Land manager/owner research

  • Landscaping & plant degradation

  • Fixed draws

Source: Thomson Ling


Strategies for education2
Strategies for Education audience

  • Use development of crags as an educational moment.

  • Share your knowledge of:

    • Working with landowners

    • Trail Maintenance

Source: Thomson Ling


Membership vs social m edia reach
Membership vs. Social audienceMedia Reach

American Alpine Club: 10,000 members

Number of Facebook fans: 26,000

Access Fund: 10,000 members

Number of Facebook fans: 24,000

Earth Treks Climbing Centers: 5,000 Facebook fans

Mid Atlantic Climbers: 478 Facebook fans