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Activity 2.11

Activity 2.11. Analyzing an Advertisement. Analysis of an Advertisement. Writing a Topic Sentence. How does the advertiser attempt to influence the target audience? Underline the information that you must include in your topic sentence. Writing a Topic Sentence.

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Activity 2.11

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  1. Activity 2.11 Analyzing an Advertisement

  2. Analysis of an Advertisement

  3. Writing a Topic Sentence • How does the advertiser attempt to influence the target audience? • Underline the information that you must include in your topic sentence.

  4. Writing a Topic Sentence • How does the advertiser attempt to influence the target audience? • Here is an example: In this print advertisement, Nike attempts to influence the target audience, men/boys who play sports, through vivid images and persuasive language.

  5. Providing Evidence and Commentary • In your analytical paragraph, you must support your topic sentence with specific detail from the ad, as well as commentary that explains the importance of the detail.

  6. Providing Evidence & Commentary Example: The advertisement shows an image of LeBron James running down the court to attempt a slam dunk, capturing the reader’s attention by showing a celebrity in action.

  7. Providing Evidence & Commentary • The Nike ad also uses the headline “Will to Win”. By using the headline “Will to Win” and the image of this basketball icon, this ad attempts to influence the audience because James is a successful NBA player. This ad shows his will to win the game.

  8. Providing Evidence & Commentary • This ad also uses the text, “You will notice. You will scream. Because you want it to happen.” These words show the target audience the drive and determination of Nike. The advertisement wants to convey that Nike is the BEST shoe for winning the game.

  9. Writing a Concluding Sentence • Your concluding sentence should evaluate the overall effectiveness of the ad in persuading the target audience to purchase the product.

  10. Writing a Concluding Sentence Example: This ad is highly effective in persuading the target audience of men/boys who play basketball to buy Nike products because it conveys an image of excitement, success, and victory for those who play the game of basketball.

  11. Analytical Paragraph • Use this paragraph as a model for the next activity. In this print advertisement, Nike attempts to influence the target audience, men/boys who play sports, through vivid images and persuasive language. The advertisement shows an image of LeBron James running down the court to attempt a slum dunk, capturing the reader’s attention by showing a celebrity in action. The Nike ad also uses the headline “Will to Win”. By using the headline “Will to Win” and the image of this basketball icon, this ad attempts to influence the audience because James is a successful NBA player. This ad shows his will to win the game. This ad also uses the text, “You will notice. You will scream. Because you want it to happen.” These words show the target audience the drive and determination of Nike. The advertisement wants to convey that Nike is the BEST shoe for winning the game. This ad is highly effective in persuading the target audience of men/boys who play basketball to buy Nike products because it conveys an image of excitement, success, and victory for those who play the game of basketball.

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