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TV Ownership Trends in Ireland: Establishment Survey Insights

Dive into the latest Establishment Survey data from TAM Ireland Ltd. and Nielsen TAM to explore TV ownership trends, population statistics, reception types, and more in Ireland. Discover insights on TV sets per household, PVR ownership stability, and HD subscription growth. Stay informed on the TV landscape in Ireland.

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TV Ownership Trends in Ireland: Establishment Survey Insights

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  1. TAM Ireland Ltd / Nielsen TAM - Establishment Survey Who owns what?

  2. Establishment Survey TAM Ireland commission the Establishment Survey 3 times a year. The data collected gives us a snap shot of the market and is used to derive TV universe estimates for the following 4 months. The Establishment Survey is also a useful resource in monitoring trends in hardware ownership *The data contained in these slides relate to January 2014*

  3. TV Ownership 94% of all households in Ireland have at least 1 TV this has remained static since DSO. Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/Apr/Sept 13/Jan 14

  4. Current TV Population Adults 15+ 3,421,000 Children 4 -14 740,000 Housekeepers 1,590,000 Adults 15 – 34 1,134,000 Housekeepers with kids 547,000 Adults ABC1 1,390,000 Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan 2014

  5. Reception Types Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/Apr/Sept 13/Jan 14

  6. Number of TV Sets per Household The number of TV sets has changed over the last year The number of TV homes with 1 set increased, while those with 2 or more sets decreased slightly. Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/April/Sept 13/Jan 14

  7. PVR Ownership PVR ownership appears to be very stable over the last 12 months and is currently at 54% of all TV homes in the latest survey. Interestingly time-shift viewing still only accounts for 9% of total adult 15+ viewing Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan 2013– Jan 2014

  8. HD Subscription As more and more channels offer HD alternatives we can see a strong growth in the subscription to these services. The above TV Households with HD ready TV and TV subscription who are subscribed to a HD service. Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/Apr/Sept 13/Jan 14

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