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Net-a-Porter. Founded in June 2000, London UK Natalie Massenet, founder and chairman 3.7 million visitors per month Luxury online retailer with over 350 designers and labels. Distribution Centres in London and New York. Hong Kong centre due in 2013 .

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net a porter
Net-a-Porter
  • Founded in June 2000, London UK
  • Natalie Massenet, founder and chairman
  • 3.7 million visitors per month
  • Luxury online retailer with over 350 designers and labels.
  • Distribution Centres in London and New York. Hong Kong centre due in 2013.
  • The Richemont Group has majority stake since 2010, bought 72% of the company for £350m.
  • Mr.Porter (2011) and Outnet (2009)
customer
Customer
  • Female 25-40
  • Professionals
  • Time poor
  • Cash rich
  • Fashion Conscious
products
Products
  • Luxury designer labels such as Gucci, Christian Louboutin, Stella McCartney, Oscar de la Renta etc.
  • Clothing, bags, shoes, accessories, lingerie.
  • Prices from £25 (basic cami) up to £17000 (Alexander McQueen gown)
  • Exclusive collaborations and styles
net a porter1
Net-a-Porter
  • Online Magazine (iPad version also available)
  • Customized Newsletters
  • Net-a-Porter ‘Live’
  • Competitive Delivery services (same day in London and New York.
  • Customer Service available 24/7
  • Social Media (twitter, facebook, tumblr etc)
  • “Fashion Fix”
  • Online stylists and personal shopper
  • iPhone and iPad apps
visual merchandising
Visual Merchandising
  • Accessible website with different lay-out options – catalogue view through to editorials to style guides.
  • Shop by occasion – wedding, vacation, party etc
  • Shop by Category
  • Outfit suggestions (add-ons)