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Welcome Back Kickoff Meeting 2010 – 2011

Welcome Back Kickoff Meeting 2010 – 2011. American Marketing Association. Nancy Costopulos Chief Marketing Officer 2010 New Orleans Conference Case Competition Q&A. About BHMC. Founded fall 2007 Aim to provide members with unique learning and career opportunities Approx. 250 members

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Welcome Back Kickoff Meeting 2010 – 2011

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  1. Welcome Back Kickoff Meeting 2010 – 2011

  2. American Marketing Association • Nancy Costopulos • Chief Marketing Officer • 2010 New Orleans Conference • Case Competition • Q&A

  3. About BHMC • Founded fall 2007 • Aim to provide members with unique learning and career opportunities • Approx. 250 members • Advisor: Julia Bayuk

  4. Benefits of BHMC • Networking, networking, networking! • Bring in corporate recruiters to almost every event • Internships – Lindsay Burkhalter: Target • Jobs • Career Advice • Create a community for those interested in marketing

  5. Corporate Advisory Board • Archer Group • Eli Lilly • Enterprise Rent-a-Car • DuPont • Wilmington Blue Rocks • Aloysius Butler & Clark • Agilent

  6. Upcoming Events • Social Media Spotlight featuring The Archer Group • Thursday, September 23rd • 6:00pm in Smith 120 • Food and Refreshments provided

  7. Events Continued • Market Yourself Workshop • Wednesday, October 20th • 6:00pm in Lerner Atrium • Speaker: Jill Pante • Resume Writing and Networking • Meet the Marketers • Friday, October 29th • 1:30 – 4:00 in Lerner Atrium • Members with the greatest participation will receive a free networking lunch with the company representatives

  8. Events Cont’d • Philadelphia 76ers Game • Vs. Portland Trailblazers • Tuesday, November 30th • Before the game, there will be an information session with a representative from their marketing team • Event with David Plouffe • Wednesday, November 10th • President Obama’s Campaign Manager

  9. Competitions • Yellow Pages Competition • The 2010 - 2011 Yellow Pages Association (YPA) Advertising Challenge provides real-world experience for students interested in pursuing an education or career in advertising, marketing, graphic design, or related fields. Advertising Challenge winners and their faculty sponsors will share in nearly $10,000 in total prize awards. • If you are interested, please email bluehenmarketingclub@gmail.edu

  10. Levels of Membership • Local Membership ($25) • Local member of the Blue Hen Marketing Club for the ’09-’10 academic year. Local members are entitled to attend all of our members-only events and receive discounts on fieldtrips (e.g., Flyers game). • National Membership ($60) • Local membership and national membership in the American Marketing Association. To join the Blue Hen Marketing Club as a National Member, you must complete our membership form and an AMA Application Form for Collegiate Membership.

  11. Membership • AMA Members • Membership form + AMA membership form • Local Members • Just membership form • Deadline: Friday, October 8th • Return forms to 213 Alfred Lerner Hall • Nancy Sanderson • First 10 registered National (AMA) members will receive an additional free BHMC t-shirt!! • Keep your eye out for our new t-shirt coming out soon!

  12. Payment • Membership due Friday October 8, 2010 • Cash or check will be accepted • Checks payable to: Blue Hen Marketing Club • See me after if you have any further questions or email me at Rikki@udel.edu

  13. Loyalty Program • Ways to Earn Points • Heading a Committee 30 pts • Serving on a Committee 20 pts • Participating in a Contest 10 pts • Winning a Contest 30 pts • Attending an Event 10 pts

  14. Loyalty Program (cont’d) • Rewards TBA • Invite-only networking event Top 15 point earners

  15. Committees Needed • Events/Promotions Committee: •  Responsibilities include: • Brainstorming ideas for Spring 2011 events • Organizing the final details of Fall 2010 events • Help facilitate at all events • Sell Tickets • Designing flyers • Distributing promotional flyers • Talking to classes

  16. Committees Needed • Fundraising Committee: •  Responsibilities include: • Brainstorming ideas for Fall 2010 and Spring 2011 • Talking to local and national businesses • Helping out at fundraising events

  17. Committees Continued • Newsletter Committee: • 10-12 members • Responsibilities Include: • Writing articles • Interview guest speakers at our events • Photography of events • Formatting newsletter • Printing and distributing newsletter

  18. Thank you for coming! Deadline for Membership: October 8th

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