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Welcome Back Kickoff Meeting 2010 – 2011

Join us for the Blue Hen Marketing Club’s kickoff meeting for the 2010-2011 academic year. Our Chief Marketing Officer Nancy Costopulos will highlight unique learning and career opportunities. With approx. 250 members, we focus on networking, internships, and career advice. Upcoming events include workshops, competitions, and a game night with the Philadelphia 76ers. Don't miss your chance to participate and become a member by October 8th for exclusive benefits. Get ready to elevate your marketing skills and expand your professional network!

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Welcome Back Kickoff Meeting 2010 – 2011

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  1. Welcome Back Kickoff Meeting 2010 – 2011

  2. American Marketing Association • Nancy Costopulos • Chief Marketing Officer • 2010 New Orleans Conference • Case Competition • Q&A

  3. About BHMC • Founded fall 2007 • Aim to provide members with unique learning and career opportunities • Approx. 250 members • Advisor: Julia Bayuk

  4. Benefits of BHMC • Networking, networking, networking! • Bring in corporate recruiters to almost every event • Internships – Lindsay Burkhalter: Target • Jobs • Career Advice • Create a community for those interested in marketing

  5. Corporate Advisory Board • Archer Group • Eli Lilly • Enterprise Rent-a-Car • DuPont • Wilmington Blue Rocks • Aloysius Butler & Clark • Agilent

  6. Upcoming Events • Social Media Spotlight featuring The Archer Group • Thursday, September 23rd • 6:00pm in Smith 120 • Food and Refreshments provided

  7. Events Continued • Market Yourself Workshop • Wednesday, October 20th • 6:00pm in Lerner Atrium • Speaker: Jill Pante • Resume Writing and Networking • Meet the Marketers • Friday, October 29th • 1:30 – 4:00 in Lerner Atrium • Members with the greatest participation will receive a free networking lunch with the company representatives

  8. Events Cont’d • Philadelphia 76ers Game • Vs. Portland Trailblazers • Tuesday, November 30th • Before the game, there will be an information session with a representative from their marketing team • Event with David Plouffe • Wednesday, November 10th • President Obama’s Campaign Manager

  9. Competitions • Yellow Pages Competition • The 2010 - 2011 Yellow Pages Association (YPA) Advertising Challenge provides real-world experience for students interested in pursuing an education or career in advertising, marketing, graphic design, or related fields. Advertising Challenge winners and their faculty sponsors will share in nearly $10,000 in total prize awards. • If you are interested, please email bluehenmarketingclub@gmail.edu

  10. Levels of Membership • Local Membership ($25) • Local member of the Blue Hen Marketing Club for the ’09-’10 academic year. Local members are entitled to attend all of our members-only events and receive discounts on fieldtrips (e.g., Flyers game). • National Membership ($60) • Local membership and national membership in the American Marketing Association. To join the Blue Hen Marketing Club as a National Member, you must complete our membership form and an AMA Application Form for Collegiate Membership.

  11. Membership • AMA Members • Membership form + AMA membership form • Local Members • Just membership form • Deadline: Friday, October 8th • Return forms to 213 Alfred Lerner Hall • Nancy Sanderson • First 10 registered National (AMA) members will receive an additional free BHMC t-shirt!! • Keep your eye out for our new t-shirt coming out soon!

  12. Payment • Membership due Friday October 8, 2010 • Cash or check will be accepted • Checks payable to: Blue Hen Marketing Club • See me after if you have any further questions or email me at Rikki@udel.edu

  13. Loyalty Program • Ways to Earn Points • Heading a Committee 30 pts • Serving on a Committee 20 pts • Participating in a Contest 10 pts • Winning a Contest 30 pts • Attending an Event 10 pts

  14. Loyalty Program (cont’d) • Rewards TBA • Invite-only networking event Top 15 point earners

  15. Committees Needed • Events/Promotions Committee: •  Responsibilities include: • Brainstorming ideas for Spring 2011 events • Organizing the final details of Fall 2010 events • Help facilitate at all events • Sell Tickets • Designing flyers • Distributing promotional flyers • Talking to classes

  16. Committees Needed • Fundraising Committee: •  Responsibilities include: • Brainstorming ideas for Fall 2010 and Spring 2011 • Talking to local and national businesses • Helping out at fundraising events

  17. Committees Continued • Newsletter Committee: • 10-12 members • Responsibilities Include: • Writing articles • Interview guest speakers at our events • Photography of events • Formatting newsletter • Printing and distributing newsletter

  18. Thank you for coming! Deadline for Membership: October 8th

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