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Online Game Design for Kids . The Online Joy of Chinese Kid. menu. China kid online game market info Kid game need analyses Kid online game design principle China kid game business model The online joy of Chinese kid Social responsibility for online kids. Fast Grow of China Internet.

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Online Game Design for Kids 


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    1. Online Game Design for Kids  The Online Joy of Chinese Kid

    2. menu • China kid online game market info • Kid game need analyses • Kid online game design principle • China kid game business model • The online joy of Chinese kid • Social responsibility for online kids

    3. Fast Grow of China Internet

    4. Huge Market Potential of China Internet

    5. Fast Grow of Kid Internet Users • In 6 months, Internet users under 10 years old grow from 1,200,000 to 3,000,000 • In following 5 years, Internet users keep growing by 50% every year, from 20,000,000 to 100,000,000. It is almost one half of whole Internet users.

    6. Internet Change Human Life

    7. Internet Change human Life • Human culture begin from language creation, Internet is the language of PC world; • Internet is media, so the change of information transfer is similar to the former media: newspaper (word) radio(voice)TV(video); Internet is next generation media, will contain all former media format, and be improved. It will change the method of everyone getting information and communication. • Internet will change all fields related on interactive, from low to top, and from entertainment to business.

    8. news game chat chat game homework shopping Internet Change Kid Life • Every adult has one PC for working,every kid has one PC for study; • Compared with adult world, kid world are simple and pure, they are connected, but not different

    9. Kid game need analyses • Between kid game needs and adults’, there are much difference, kid games are for fun, adult games are for entertainment.

    10. Kid Game Behavior • Kids like to play hide and seek, adults like to play mahjong. People of different ages have different understandings for the game.

    11. Simple V.S. Complicate • Kid like simple games, adult like the esoteric ones. This is determined by kid cognitive psycology development.

    12. Story V.S. System • Kids like to listen to stories, use their imagination to put themselves in it. However, adult focus on game systems and setting values, the pursuit of accurate and balance.

    13. Dream V.S. Simulation • Kids play games to meet a dream of their own, such as own and manage a farm. But adults want to play and simulate a parallel world, experience who they could can’t do in a real world.

    14. Love V.S. Hate • Kids are full of love on the pet raising and the construction in the game world. Adults in the game will create hatred between different groups,so there will be conflicts, and they fight to meet their own pleasure.

    15. Duty V.S. Power • Kids will imagine themselves as one professional role, to seriously keep their promise to fulfill their dutys. Adults in game pursue the maximization of power to dominate in the game world.

    16. Pretty V.S. Violent • Kids game design mostly in cute styles, adults would think that is naive. There shouldn’t be the violent and bloody contents in kid products.

    17. Fun V.S. Excitation • Kids are interested in the game humor in laugh. Adults seeking stimulation to get high level of adrenaline.

    18. Joy V.S. Entertainment • Kids play game for joy, correspond to their cognitive level and psychology needs. Adults game is for entertainment, that is related to their social experience, to meet complex psychological needs .

    19. Kid Game Need Kid feathers Kids needs cognitive level simple, story emotional need dream, love, duty favourite style fun, Joy

    20. Kid Online Game Design Principle– for Kids Design principle Kids love Main feathers Control Emotion Content • Design UI and words depend on kids cognitive psychology • Update content with story • Cute and funny content, with humorous style • Involve dream, love and duty of kids into the mission and system design

    21. Kid Online Game Design Principle– for Parents Design principle Parents trust Main feathers Time control Safety control Content control • Parents can setup kids online time • Give notice on times • Filter to avoid unsuitable conetent for kids • Allow user to report inappropriate behavior • Positive game and mission design • Educational content design

    22. Source of Chinese Kid Joy-I -I do • With China economic growth, Kids get more choices during his grow process, they gradually be used to make decision.

    23. Source of Chinese Kid Joy-I pay • Kids are glad to join the public activity, pay time and energy on it. In this process, they know new friends, communicate with others, raise confidence and get the sense of achievement. 

    24. Source of Chinese Kid Joy-I gain • We give kids one stage, let them dance. That’s their show time

    25. China kid game business model • There are 3 main kinds of game for China kid: Portable Game, Flash mini Game website, Kid massively multiplayer online game

    26. China kid game business model

    27. Social Responsibility for Online Kids

    28. Social Responsibility for Online Kids

    29. Social Responsibility for Online Kid • Study the kid using Internet • Discover product for kids • Give advice for kids product design • Supervise theirs operating method • Recommend good product for other parents