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IMPROVING YOUR ORGANIZATIONS USE OF THE INTERNET. AUGUST 4, 2005. WWW.BULLSEYEMETRIX.COM. Bullseye Metrix Overview. Web Hosting. Search Engine Marketing. Bullseye Metrix. Web Promotions. Email Marketing. Marketing & ROI Metrics. Affiliate Marketing. 1. Search Engine Marketing.

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improving your organizations use of the internet

IMPROVING YOUR ORGANIZATIONS USE OF THE INTERNET

AUGUST 4, 2005

WWW.BULLSEYEMETRIX.COM

bullseye metrix overview
BULLSEYEMETRIXBullseye Metrix Overview

Web Hosting

Search Engine Marketing

Bullseye

Metrix

Web Promotions

Email Marketing

Marketing & ROI Metrics

Affiliate Marketing

topics

1. Search Engine Marketing

2. Affiliate Marketing

3. Email Marketing

4. Measuring ROI

BULLSEYEMETRIX

Topics
web marketing process
BULLSEYEMETRIXWeb Marketing Process

Attract

Capture

Capitalize

Evolve

Maximize

  • Design &
  • Development
  • Call To Action
  • Marketing Plan
  • Reinforce Corporate Identity
  • Get Customers
  • to Find You
  • Identify Them
  • What Makes
  • Them Tick?
  • What Can You
  • Do For Them?
  • Email Marketing
  • Establish
  • Relationships
  • Make Buying
  • Easy
  • Inform & Engage
  • Did You Reach The
  • Target Audience?
  • Did You Get The
  • Desired Results?
  • ROI?
  • What Can Be
  • Improved?
  • Search Engine
  • Marketing
  • Affiliate
  • Marketing
  • Targeted
  • Campaigns
search engine marketing
BULLSEYEMETRIXSearch Engine Marketing

2 Methods

Organic or Natural Search Engine Listings

Pay-Per-Click (PPC) Sponsored Advertising

keyword research
BULLSEYEMETRIXKeyword Research

Word Tracker

  • PPC
  • Listings
  • What Your Competitors Are Doing
  • How Much They Are Spending
  • Maximum
  • Exposure for
  • You Budget
  • Organic
  • Listings
  • Where Your Competitors Are
  • Ranking
  • Where Are The
  • Niches
  • Best Opportunities
  • For Rankings

# of Searches

Amt. of Traffic

Cost of PPC

Yahoo & Google

seo basics

2

3

1

  • Graphics
  • URL’s/Hyperlinks
  • Navigation
  • Body Text/Content
  • Titles
  • No Frames
  • No Flash Pages
  • Shallow Directory
  • Sitemap Page
  • Custom Error Pages
  • Meta-Tag Keywords
  • Meta-Tag Description
  • Alternative Text
  • Headings

BULLSEYEMETRIX

SEO Basics

Invisible

Elements

Visible

Elements

Website

Architecture

the balance

Web Design

& Graphics

Search Engine

Optimization

BULLSEYEMETRIX

The Balance
yahoo ppc pricing example
BULLSEYEMETRIXYahoo PPC Pricing Example

YAHOO

Competitor A

Competitor B

Competitor C

Word A

$2.35 Position 1

$2.00 Position 2

$1.00 Position 3

Word B

$.35 Position 3

$.55 Position 1

$.36 Position 2

Word C

$.10

N/A

N/A

Word D

N/A

$2.18 Position 1

$.10 Position 2

Word E

$1.00 Position 1

N/A

$1.00 Position 2

affiliate marketing example
BULLSEYEMETRIXAffiliate Marketing Example

Attract

Click

Convert

Affiliate’s Website

Link to Your Website

Purchase

affiliate marketing benefits
BULLSEYEMETRIXAffiliate Marketing Benefits

1. You Don’t Pay Unless A Sale is Made

2. Low Startup Costs

3. Pay for What You Use

4. Improves Search Engine Presence

email marketing with tracking
BULLSEYEMETRIXEmail Marketing With Tracking

Did Not Read

Your Message

Read Message

Took No Action

Read Message

Took Action

measuring roi
BULLSEYEMETRIXMeasuring ROI

Search Engine Marketing

Web Analytics Measure ROI

Affiliate Marketing

Email Marketing

conversion pyramid
BULLSEYEMETRIXConversion Pyramid

Home Page

100

Product Pages

60

Shopping Cart

20

Checkout Process

5

Conversion

5%

web analytics software

2

3

  • PPC Click-Through
  • Internal Search Engine
  • Search Engine Traffic
  • $500-$5000
  • First Time Buyers vs. Repeat Buyers
  • Conversion Tracking
  • Custom Reporting
  • $10,000-$100,000

BULLSEYEMETRIX

Web Analytics Software

Low End

Middle

High End

1

  • Visits vs. Hits
  • Top Entry Pages
  • Top Exit Pages
  • FREE - $100
conversion tracking strategy
BULLSEYEMETRIXConversion Tracking Strategy

1

2

3

4

  • Create a Unique
  • Landing Page
  • for Each PPC Ad.
  • On Each Landing
  • Page, Create a
  • 301 Redirect to
  • the Desired
  • Page.
  • Create a Unique
  • Page for People
  • Who Checkout.
  • Make a Page that
  • No One Would
  • Arrive at Unless
  • They Made a
  • Purchase.
  • Use the Google
  • & Yahoo FREE
  • Conversion
  • Tracking Scripts
  • The Script is Put
  • On Your Unique
  • Checkout Page.
useful links

Search Engine Info

Email Tracking

Affiliate Tracking

Web Analytics

Web Design

BULLSEYEMETRIX

Useful Links

www.searchenginewatch.com

www.webmasterworld.com

www.bullseyemetrix.com

www.constantcontact.com

www.exacttarget.com

www.commissionjunction.com

www.myaffiliateprogram.com

www.webtrends.com

www.nettracker.com

www.u4eadesign.com

www bullseyemetrix com
WWW.BULLSEYEMETRIX.COM

Thank You !

Jon-Karl Klietsch

e. jkk@bullseyemetrix.com

p. 612.801.1900