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Sunland in Namibia

Sunland in Namibia . Ethical Considerations Helen, Nicola & Rachael. Objectives. To define: Ethics Sustainability Eco-tourism Bribery & corruption To look at Namibia To relate these to the Sunland/Namibia case study. Ethics. Ethics are: What define right and wrong Blythe (2001).

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Sunland in Namibia

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  1. Sunland in Namibia Ethical Considerations Helen, Nicola & Rachael

  2. Objectives • To define: • Ethics • Sustainability • Eco-tourism • Bribery & corruption • To look at Namibia • To relate these to the Sunland/Namibia case study

  3. Ethics • Ethics are: • What define right and wrong Blythe (2001)

  4. Sustainability • Kotler et al (2005) state that: • The governments of different countries vary in their concern and efforts to provide a clean environment.

  5. The environmental sustainability grid

  6. Eco-tourism • Also referred to as ‘green tourism’ • It is being heralded as the ethical response to the problems caused by the effects of development on the environment attributed to the demands of mass tourism. Wheeler (1995) • Banyan Tree resorts are fore-runners in this strategy.

  7. Eco-tourism Example: Banyan Tree Hotels & Resorts

  8. Bribery & Corruption • One recent study found that companies from some nations were much more likely to use bribes when seeking contracts in emerging market nations. Kotler et al (2005) • Corruption appears to be increasing, despite a growing number of empirical evidence as to the destructive forces it unleashes. www.transparency.org

  9. Overview of Namibia • The Department for International Development in Namibia has an ongoing programme in the promotion of rural livelihoods in Namibia, worth about £2.5 million per year. • Part of the Southern African Development Community, who have policies regarding forestry & wildlife management.

  10. Namibia • Wedged between the Kalahari and the chilly South Atlantic, Namibia has deserts, seascapes, bushwalking and boundlessness. Blessed with rich natural resources, a solid modern infrastructure and diverse traditional cultures, it is a beautiful country of vast potential. www.expedia.co.uk

  11. Natural resources: • Diamonds • Uranium • Cattle • Fish • Wildlife • Sea and Marine Resources.

  12. Community Based Natural Resource Management • seeks to improve the quality of life of rural Namibians by empowering people to care for their natural resources and to derive benefits from these resources. • So far 29 communal area conservancies have been gazetted.

  13. Reasons why people visit Namibia

  14. Corruption & bribery within Namibia • Out of 102 countries, Namibia was ranked 28th (UK was 10th). • It has a CPI index of 5.7 (scale 0-10). • Global Corruption Barometer and BPI do not include Namibia.

  15. What could Sunland do? • Offer tours of the surrounding area using ‘green’ transport. Horse-ride safaris? • Use natural materials for building • Use the local community & their skills • Ensure that buildings blend with current structures and landscape

  16. References Blythe, J., (2001), Essentials of Marketing, Pearson Educational Ltd, Harlow. British Foreign and Commonwealth Office Country Profileswww.fco.gov.uk accessed 25/11/05 Expedia, www.expedia.co.uk accessed 27/11/05 Kotler, P. et al, (2005), Principles of Marketing, 4th European Edition, Pearson Educational Ltd, Harlow. Southern African Development Committee www.sadc.int accessed 25/11/05 Transparency International, www.transparency.org, accessed 27/11/05 Wheeler, J., (1995), Tourism marketing ethics: an introduction, International Marketing Review, Vol.12, Iss.4, pp.38-49.

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