Introduction to Design. Design Elements, Principles and Process. Chapter Objectives. Understand and apply concepts in elements of design. Understand and apply the different principles of design. Understand the importance of using visual imagery, color, and typography to convey a message.
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Design Elements, Principles and Process
Shape (defined by lines)
Shape (defined by color)
Radial BalanceDesign Principles - Balance
Balance is arranging elements within an area so that these elements promote a harmonious response.
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digitoolkit.comDesign Principles – Negative and Positive Space
L o o s e T r a c k i n g
Left aligned text flushes to the left side.
Right aligned text flushes to the right side.
Centered text places lines of type to the center.