Acuvue Advance Educational Talent Search2006 Summer Program“You can’t even tell they’re really there!” Submitted By: Chelsea McWhorter, Kateria Rhodes, and Rakyah Washington
Business/Marketing Plan • Acuvue Advance contacts lenses are complete with Hydraclear, which is a remarkable rich element. • We chose this product so that people all over the world won’t have to suffer with glasses. • We think that this product would be successful because they create a unique soft, silky feeling unlike other contacts.
Investors • Wal-Mart and Merck pharmaceutical companies invest in our product. • Acuvue Advance Contact Lenses cost $12.50 per box.
Marketing Mix • Product: Acuvue Advance contact lenses come with six pair of contacts. • Place: Acuvue Advance contact lenses are sold at Wal-Mart and other convenient stores nationwide. • Price: The price for Acuvue Advance contact lenses is 12.50 per box. • Promotion: Customers will learn about our product through advertisements such as TV commercials, billboards, and give a ways. • Target Market: People who wear glasses or people who are not satisfied with their current contacts will be our target.
Conclusion Chelsea McWhorter “ Preparing this PowerPoint took a little work and diligence.” Studying Business/Marketing took a lot more work than the PowerPoint. My experience in the Educational Talent Search Summer Program 2006 was wonderful! It was the best experience that I have had in a long time. Kateria Rhodes Doing this PowerPoint was excellent. It was a little stressful, but it slowly became better. Studying about business was great also. My experience at the ETS summer program was interesting. I did a lot of new things and met a lot of new people. Rakyah Washington This PowerPoint was very exciting, and interesting. I really enjoyed working in a group because we combine all of our ideas together to create one big idea. This summer program was truly an experience to remember. I met new and unique individuals.