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Where does the money come from?. Foundations 7% Corporations 5% Individuals 81% Bequests 7%. From Giving USA Annual Report which has tracked giving patterns in the US for 35 years. Step 1: Select Your Fundraising Strategies.

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where does the money come from
Where does the money come from?
  • Foundations 7%
  • Corporations 5%
  • Individuals 81%
  • Bequests 7%

From Giving USA Annual Report which has tracked giving patterns in the US for 35 years

step 1 select your fundraising strategies
Step 1:Select Your Fundraising Strategies
  • Review Past Fundraising Strategies and Select Successful Ones to Repeat
  • Brainstorm New Fundraising Strategies
  • Evaluate and Select Fundraising Strategies
evaluation criteria
Evaluation Criteria

Are Strings Attached to This Money??

Does accepting certain funding

compromise

the

mission of the

organization?

five steps for successful grassroots fundraising
Five steps for successful grassroots fundraising
  • Look within your own community
    • Local business and corporations
    • Local churches and civic groups
    • Chamber of Commerce
    • Key people (Movers & Shakers)
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Incorporate fundraising into your day-to-day work.
    • Make your income and expenses public information
    • Be sure that fundraising planning and implementation is the responsibility of a volunteer committee and is not solely done by paid staff
    • Make a fundraising plan and follow it.
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Take Positive Action
    • Attend other groups’ events and meetings
    • Work with the media
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Spend time & money on fundraising
    • Allocate money to spend on direct mail, annual reports, newsletters & stationery.
    • Spend money on travel.
    • Attend regional and national conferences
    • Get the training that you need.
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5. Evaluate
  • Set goals for fundraising strategy.
  • Make sure events and programs are attracting people from all parts of your community.
  • Try new strategies and new angles.
  • Build on victories
major donation programs

Major Donation Programs

60%

Of an organization’s income comes from

10%

Of the donors

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15-25%

Of an organization’s

income comes from

20%

Of the donors

what are you looking for in a prospect
What are you looking for in aprospect?
  • A link with your group.
  • The person is committed to your cause
  • The ability to make a substantial gift
membership drives
Membership Drives
  • Identify your organization and define the burning issues.
  • Identify the communities we think share our interests.
  • Identify the value for them of joining our organization.
improve your odds
Improve your odds
  • Keep the general public informed about what you are doing through newsletters, newspapers, signs, events, etc.
  • Ask similar organizations to include your progress in their newsletters.
  • Set up booths at as many local events as possible.
  • Place your brochures and membership applications at all local businesses
special appeals timing

Special Appeals---Timing

HolidaysAnniversariesEnd of yearUrgent need