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Oxford Gastronomica: the centre for food, drink and culture. Promotes the serious study of food and drink and their place in our cultures Diminishes the boundaries between food, drink and other cultural forms (literature, music, art)

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Presentation Transcript
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Oxford Gastronomica: the centre for food, drink and culture

  • Promotes the serious study of food and drink and their place in our cultures
  • Diminishes the boundaries between food, drink and other cultural forms (literature, music, art)
  • -  Engages in public outreach, education, consultancy and events
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Outward looking organisation that has wide audience

  • Public
  • Students
  • Academics
  • Food and drinks industry professionals
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Public outreach

  • Satisfy the public hunger for information on food and drinks issues
  • Engage a wide audience with the other products of Oxford Gastronomica
  • Primarily public lectures and seminars
  • - Attracts positive PR and strengthens networks
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Education

-  short courses

-  MA Food, Wine and Culture

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External engagement

Transylvania – Sustainable tourism development

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Transylvania - Commune of Biertan - Context

  • Outstanding natural landscapes
  • Rich in biodiversity
  • Distinctive cultural traditions
  • - Subsistence agriculture
  • - Unique architectural heritage
areas of focus
Areas of focus
  • Gastronomic tourism
  • Architectural restoration
gastronomic tourism the product
Gastronomic tourism - the product
  • Build a ‘story’ (research by

student volunteers)

  • Generate cultural pride

(village workshops)

  • Create infrastructure

(food barn)

the challenges
The challenges
  • Cultural diversity
  • Complex political structures
  • Lack of community engagement
  • Poor communication between agencies

- Lack of skills

the tactics
The tactics
  • Community engagement –

(Transylvania Fest)

  • Formed over-arching steering

committee

  • Student and ‘expert’

volunteering

the lessons
The lessons
  • Projects have to have ‘meaning’ for the recipients
  • Be sensitive to cultural contexts
  • Form close working alliances
  • Engage young people and community leaders
  • ‘Step-by-step’ approach required
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Gastronomic literature

  • One of the most significant gastronomic libraries in the world (approx 30,000 texts)
  • Private collections of John Fuller, Jane Grigson, Ken Hom, Prue Leith, National Brewing Library
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Events

  • to lower the boundaries between food and drink, and literature, art and music
  •  Sunday Times Literary Festival
  • 24 eminent literary contributed to discussions on food and literature
  • -  displays much about changing tastes, attitudes to food and drink, and on changing social circumstances