Online Advertising Plan. May 17, 2010. Online Advertising Goals. Maximize awareness of promotion Drive traffic to www.modernmusclex.com Focus on domestic performance sites Local targeting around events Target consumers from US locations only
May 17, 2010
Frequency Targeting: USA Targeting plus
“frequency cap” ads to be shown no more than 3 times every 14 days to the same person. This ensures we maximize the number of unique people viewing the ad.
%: Percent of Budget
Most effective ad sizes:
#2: 728x90 (most common)
#4: 468x60 (will only use this ad size if the only option on site)
Total Flash Ads Included: 16
Use our system for any online advertising not purchased through Digital Throttle
Consolidates all standard & customizable reports in online management tool
Reporting Demo: http://www.digitalthrottle.com/advertiser-reporting/
We are actively recruiting more sites & will use this campaign to encourage membership.