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SEO COURSE.pptx

TechCadd offers the best SEO course in Jalandhar, Punjab. Master SEO techniques with expert guidance, suitable for beginners and professionals alike!

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SEO COURSE.pptx

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  1. TECHCADD WWW.TECHCADD.COM SEARCH ENGINE OPTIMIZATION COURSE

  2. WHAT IS SEO? • Helps increase organic (non-paid) traffic. • Involves both technical and content-related strategies. • Key goal: Improve visibility and attract targeted visitors. • SEO (Search Engine Optimization) is the process of optimizing websites to rank higher in search engines like Google.

  3. HOW SEARCH ENGINES WORK CRAWLING, INDEXING & RANKING • Ranking: Pages are ordered in search results based on algorithms. • Factors include content quality, page speed, mobile-friendliness, etc. • Crawling: Search engines scan web pages using bots. • Indexing: Pages are stored in a massive database.

  4. TYPES OF SEO THREE MAIN TYPES OF SEO • On-Page SEO – Optimization of content and HTML source code. • Off-Page SEO – Building backlinks and domain authority. • Technical SEO – Enhancing site performance and crawlability.

  5. FINDING THE RIGHT KEYWORDS • Understand what users are searching for. • Use tools like: • *Google Keyword Planner • * Ubersuggest • *SEMrush / Ahrefs • Focus on: • *Search volume • *Keyword difficulty • *Long-tail keywords KEYWORD RESEARCH

  6. ON-PAGE SEO TECHNIQUES OPTIMIZING YOUR CONTENT • Place keywords in: • *Page title • *Meta description • *Headings (H1, H2) • *First 100 words of content • Use internal linking, optimized images (alt text), and proper URL structure. • Maintain content clarity, readability, and relevance.

  7. OFF-PAGE SEO STRATEGIES BUILDING AUTHORITY • Backlinks: Links from other websites to your site. • Guest blogging, influencer outreach, social media sharing. • Focus on quality, not just quantity. • Avoid black-hat tactics like buying links.

  8. TECHNICAL SEO BASICS MAKING YOUR SITE SEARCH-FRIENDLY • Improve website speed (use tools like Google PageSpeed Insights). • Make sure your site is mobile-friendly (responsive design). • Create and submit XML sitemaps to Google Search Console. • Fix crawl errors, broken links, and duplicate content.

  9. SEO TOOLS YOU NEED ESSENTIAL SEO TOOLS • Yoast SEO (WordPress) – On-page optimization. • SEMrush / Ahrefs / Moz – Keyword tracking, backlinks, audits. • Google Search Console – Performance & indexing data. • Google Analytics – Track user behavior.

  10. MEASURING SEO SUCCESS TRACKING AND ANALYZING RESULTS • Key performance indicators (KPIs): • *Organic traffic • *Keyword rankings • *Click-through rates (CTR) • *Bounce rate • Use reporting dashboards and regular audits to refine strategies.

  11. SEO BEST PRACTICES & FINAL TIPS FINAL THOUGHTS ON SEO • SEO is long-term and constantly evolving. • Focus on quality content, user experience, and natural growth. • Stay updated with Google's algorithm changes. • Practice ethical (white-hat) SEO techniques only. -

  12. TECHCADD THANK YOU TechCadd offers the best SEO course in Jalandhar, Punjab. Master SEO techniques with expert guidance, suitable for beginners and professionals alike! Follow Us info.techcaddjalandhar@gmail.com - WWW.TECHCADD.COM

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