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New Horizons for IT Entrepreneurship “42” Conference 28 May 2012 Moscow. Mauricio Sucasas Dir, ISV & Dev. Relations Growth Markets Unit. Big Data 1 More than 85 % of Fortune 500 will fail to effectively exploit big data for competitive advantage. Growth Markets 8

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Presentation Transcript
slide1

New Horizons for IT Entrepreneurship “42” Conference

28 May 2012

Moscow

Mauricio Sucasas

Dir, ISV & Dev. Relations

Growth Markets Unit

slide2

Big Data1

More than 85 % of Fortune 500 will fail to effectively exploit big data for competitive advantage

Growth Markets8

IDC expects emerging markets to generate over 33% of all IT spending

Security7

Through 2016, the financial impact of cybercrime will grow 10 percent per year, due to the continuing discovery of new vulnerabilities

Analytics2

More than 90% of business leaders contend information is a strategic asset, yet fewer than 10% will quantify its economic value

Software

Hardware

Cloud6

63% of companies already are using (Cloud) or expect to use it in 2012, up from 49% last year

Business Services

Social Business3

20% of business users will replace email as the primary interpersonal communications with social networking

Technology Services

Smarter Planet4

Over $100 billion: Global investment in technology to support smart city development by 2020

Mobile Enterprise5

66% of CIOs ranked mobility as a top investment priority in 2012

8 major trends will affect IBM’s markets thru 2015

2

slide3

IBM in Growth Markets: over 140 countries

Central& Eastern Europe

South Korea

Middle East& Africa

Greater China Group

ASEAN

India / South Asia

Latin America

Australia / New Zealand

3

3

slide4

Russia

The opportunity for Growth is significant

100 million

The number of people moving to urban cities every year, equivalent to 10 NYC's

5.9 billion

87% of the world's population

Real GDP growth 2010 to 2015

Over 57% of World GDP growth

$6.5 trillion

Served IT

as % of Real GDP ‘10

Real GDPGrowth ‘10-'15

Served IT Growth ‘10-'15

8.7%

6.0%

2.3%

2.7%

3.6%

0.7%

Major Markets

Growth Markets

Major Markets

Growth Markets

Major Markets

Growth Markets

Source: Demographic Data, United Nations; GDP Data, IBM Finance, Chief Economist, March 31 2011

IT Market Data, IBM Market Insights Market View (Jan 2011) at Constant Currency

4

slide5

Growth Markets Strategies

Country / Market Selection

2015 Roadmap

  • 2010-2015 ~ $15B incremental revenue
  • Grow faster than the market, gain share
  • Outpace major markets growth > 8 pts
  • Approach 30% of IBM geographic revenue
  • Drive margin expansion
  • Double Greater China
  • Capture Africa’s growth

Margin Expansion

Market Expansion

IT Infrastructure

Development

Industry Leadership

  • Expand beyond major cities
  • Expand into new countries
  • Integrated offering & capabilities
  • Integrated routes-to-market
  • High-end Systems
  • Software solutions
  • Large Services Projects
  • Investing in skills
  • Leading in key industries
  • Creating new IT markets

Strategic Priorities

Value Creation

Smarter Planet, Business Analytics, Cloud Computing

Resource Allocation

Sales Eminence

Integrity & Compliance

Enterprise Risk Management

5

slide6

2008 : Smarter Planet

The world is

flatter.

The world is getting smarter.

6

slide7

Significant trends driving the market for Smarter Planet

500 million

Smart meters installed, globally, by 20151

$100 billion

Global investment in technology to support smart city development by 20202

10 billion

connected devices, including M2M, by 20203

$10 trillion

Investment opportunity in the low-carbon economy during the next two decades4

Source: 1) Pike Research “Cleantech Update – 2 Aug 2011”, 2) Pike Research “Smart Cities - Research Report, 2Q11”, 3) IBM Market Analysis “2H11 GMV Trends”, 4) Gartner “Getting Down to Business on the Smarter Planet, 12 Oct 2010”

7

slide8

4th era may increase IT’s share of worldwide GDP to 4% by 2030

Worldwide IT Spend as % of GDP

4th era of IT

Smarter Planet

3rd era of IT

InternetComputing

2nd era of IT

Personal Computing

1st era of IT

Mainframe

Learning systems

Advanced robotics

Smart-net

New IT/business architectures

Vertical solutions

Cross-industry solutions

UNIX OS

Cloud Computing

Mobility

DEC PDP-8 minicomputer

IBM PC

MS Windows 3.0; WW Web

eBusiness Apps

IBM 7000 mainframes with transistors

Apple-1

Netscape IPO

Source: IBM Market Analysis extrapolated from IDC Black Book for IT and IBM Corp Finance for N-GDP, Forrester Research “Next Wave of IT Investment is Smart Computing” Jan 2010, IBM Research GTO 2011 “Frontiers of IT”

8

slide9

US$ 54,000,000,000,000.00

US$ 15,000,000,000,000.00

US$ 4,000,000,000,000.00

9

slide11

IBM ecosystem drives the innovation

Why we partner with VC Community and Entrepreneur Ecosystem

  • Build strong partnerships in developing markets
  • Develop solution partnerships
  • Grow ecosystems for IBM platforms
  • Drive insights into our strategic development
  • Advise our clients with ‘leapfrog’ innovation
  • Fill acquisition pipeline

11

11

slide12

fuels collaborative innovation

k

http://www.ibm.com/isv/startup

12

slide13

IBM Global Entrepreneur offers benefits to startups

  • Mentoring and networking
  • IBM industry insights
  • Access to IBM technical leaders
  • Free software
  • Local go-to-market support
  • IBM Smarter Planet visibility

13

slide14

We are Hosting 15 Events and 4 Regional Finals

2012 Schedule

Smart Camp Events

Miami (15th May)New York (24th May)Copenhagen (11th June)

Munich (20th June)Bangalore (25th July)

Bangkok (08th Sept)

Sydney (11th Sept)

Tel Aviv (12th Sept)Paris (28th Sept)Istanbul (3rd Oct)London (5th Oct)Cape Town (10th Oct)Mexico City (11th Oct)Dublin (25th Oct)

Moscow (30th Oct)

Regional FinalsAsia – Beijing (23rd/24th Sept)Europe\Middle East – Berlin (13th/14thNov)North America – Boston (20th/21st June)South America / Africa– Sao Paolo (28th/29th Nov)

Global Finals

New York City, Feb 5-7, 2013

Copenhagen

Dublin

Moscow

Berlin

London

Munich

Boston

Istanbul

New York

Paris

Bangalore

Beijing

Tel Aviv

Mexico City

Miami

Bangkok

Cape Town

Sydney

Sao Paulo

slide15

Entrepreneur Ecosystem : Driving Results

  • 1092 entrepreneurs in program
  • SmartCamp finalists have raised more than $40 million in venture capital
  • 400 world-class external mentors
  • Active in 15 countries
  • Promotion on corporate Smarter Planet blogs reaching audience of 220,000
  • 216 start-ups with remote coverage , 119 start-ups with Direct coverage
  • 47% SmartCamp local winners optimized solutions with IBM products

Ref: Dow Jones "Big Blue Banks On Small Start-Ups For Growth"

slide16

Was it worth it ?

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16