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SINTTAV SEMINAR. Promote Industrial Relations In Telecom Sector Anticipating , Preparing and M anaging Change. Luís Moura – ZON Multimédia. Lisbon, 10th of A pril 2011. The development of the tablet : slow and fast. 190 BC. XIX Century. 2010.

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SINTTAV SEMINAR

Promote Industrial Relations In Telecom Sector

Anticipating, PreparingandManagingChange

Luís Moura – ZON Multimédia

Lisbon, 10th of April 2011

what can we learn from generation y born between 82 95
What can welearnfromgeneration Y (bornbetween 82-95)

GY isconfidentat a time of highanxiety

GY valuesopportunityoverjobsecurity

what can we learn from generation y born between 82 951
What can welearnfromgeneration Y (bornbetween 82-95)

GY preferresponsabilityearlier

GY trust superior andwants to workwiththem

what can we learn from generation y born between 82 952
What can welearnfromgeneration Y (bornbetween 82-95)

GY isfundamentallydifferentfromothergeneration

GY are future oriented

GY ishighlycollaborative

GY trustandrespectauthoritysolongthey are

competent, ethicalandauthentic

a vision
AVision ….
  • By 2015, 5bn people will be connected by communications
  • Mobile and fixed broadband availability will explode
  • Network traffic will grow a hundredfold, capacity must keep pace
  • New business models based on innovative thinking will be needed
top revenue generators in entertainment m edia
Top revenue generators in entertainment & media

Importance of service for generating revenues (%)

  • TV services are predicted to become the most important revenue generator for the mobile content industry in five years time, coming after Communities and followed by Music and Games.

Communities & TV fulfill many of our deepest human needs and have become an important part of the lifestyle of millions of people

new players and business o pportunities in interactivity e cosystem
New players and business opportunities in interactivity ecosystem

Consumer Brands

"create & share content"

Advertiser

Right

Owners

ISP / Fixed

Carrier

End User

Devices

TV

Channels

Interactive

Channel

Provider

Interactive

Application

Interactive

Application

Content

Producers

Broadcaster

Content

Aggregators

Mobile

Network

Operators

"consume"

Content

Providers

"Usage Patterns"

"interact with the program"

Market Research Institutes

Interactivity brings Telco & Media industry together and enables new business

changes affecting the w orkplace
Changes affecting the workplace
  • Heightened global competition
  • Flattened management hierarchies
  • Expanded team-based management
  • Innovative communication technologies
  • New work environments
  • Higher skill, more services, more knowledge work
  • Increasingly diverse workforce
  • Age, sex, values, contingent, international, …
stated more simply
Stated more simply
  • MORE work
  • LESS time
  • FEWER people and resources
  • FASTER change
  • MORE competition
  • “HARDER” work

Did I leave anything out …?

how to manage life with the company principles
How to managelifewiththecompanyprinciples?
  • Approach
  • Learn and Understand
  • Plan and Control
  • Management Team
  • Size the opportunity
  • Think behind the obvious
  • Identify weaknesses
  • Having a plan B
  • Brand and Image
  • Everything changes with the time
  • Discipline
  • Governance
what are the digital competencies
What are the digital competencies?

20% new skills

  • Technical literacy
  • Analytical dexterity

80% new skills

  • Customer centricity
  • Change perpetuator
  • Collaborator/connector
  • Tester/ learning agility
something never change
Somethingneverchange …

… but rules can bebroken