Account Wagering A look at account provider amenities and a survey of account wagering holders
Account Wagering • First- A look at a sampling of Account Providers and the amenities that they offer • Second- An overview of the presented survey • Third- Examination of correlations that arose from the survey data • Fourth- Summary • Q & A
Amenitiesand Offerings Advance Deposit Wagering Companies
Amenities and Offerings • Cancel Bet • 5% Rebate on Harness on Net Winnings • Fee Based
Amenities and Offerings • Fee Based • Minimal Reward Program • No Rebates
Amenities and Offerings • Non Fee Based • No Rebates • Minimal Rewards Program
Amenities and Offerings • Non Fee Based • Video only Reward Program
Amenities and Offerings • 10% sign up Bonus • 3% Rebate on wagers • No audio visual
The Survey • Question style • Demographics 1, 2, 3 and 4 • Behavior Patterns 5, 8, 9, 10, 11, 12 and 13 • Personal Preferences 6a, 6b, 7, 11, 14 and 15
The Survey • Type of Sampling Conducted • Non-probability • Convenience • Snowball
The Survey • 1. Gender? (A) Male (B) Female
The Survey • Question #2. Age? 18-25, 26-35, 36-45, 46-55, 56+
The Survey • Question #3. Level of Education? High School, Trade/Vocational School, Some College, College Graduate, Advanced Degree, Other
The Survey • Question #4. What year did you open your first Advance Deposit Wagering Account?
The Survey • Question #5. Who many ADW accounts do you utilize? 1, 2, 3+
The Survey • Question #6a. Were enhanced services, rewards and/or rebates the reason you chose your particular provider(s)?
The Survey • Question #6b. If yes, please list the enhanced service, reward, or rebate which attracted you the most?
The Survey • Question #7. If enhanced services, rewards, and/or rebates are given based on level of play, would this effect your decision to wager more?
The Survey • Question #8. What types of wagers are you most likely to place? Please indicate your top two, by volume wagered.
The Survey • Question #9. Do large carryover pools and Guaranteed pool sizes effect you wagering behavior?
The Survey • Question #10. Do you tend to wager more on big race day? e.g. Breeders Cup, Kentucky Derby, Hambiltonian, All American, Night of Stars etc.
The Survey • Question #11. What racetracks do you prefer to play? (Please list tip 3)
The Survey • Question #12. Approximately how much do you wager through account wagering providers per week?
The Survey • Question #13. What percentage of your total wagers are placed through an account wagering provider?
The Survey • Question #14. Are you satisfied with your account wagering provider?
The Survey • Question #15. If you could add or change something to improve your account wagering experience what would it be? Please list. • Technology improvements • More tracks • Easier Access • Rebates
Summary • Amenities • The Survey • Data Correlations
Questions & Answers