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Account Wagering - PowerPoint PPT Presentation

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Account Wagering

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  1. Account Wagering A look at account provider amenities and a survey of account wagering holders

  2. Account Wagering • First- A look at a sampling of Account Providers and the amenities that they offer • Second- An overview of the presented survey • Third- Examination of correlations that arose from the survey data • Fourth- Summary • Q & A

  3. Amenitiesand Offerings Advance Deposit Wagering Companies

  4. Amenities and Offerings • Cancel Bet • 5% Rebate on Harness on Net Winnings • Fee Based

  5. Amenities and Offerings • Fee Based • Minimal Reward Program • No Rebates

  6. Amenities and Offerings • Non Fee Based • No Rebates • Minimal Rewards Program

  7. Amenities and Offerings • Non Fee Based • Video only Reward Program

  8. Amenities and Offerings • 10% sign up Bonus • 3% Rebate on wagers • No audio visual

  9. The Survey • Question style • Demographics 1, 2, 3 and 4 • Behavior Patterns 5, 8, 9, 10, 11, 12 and 13 • Personal Preferences 6a, 6b, 7, 11, 14 and 15

  10. The Survey • Type of Sampling Conducted • Non-probability • Convenience • Snowball

  11. The Survey • 1. Gender? (A) Male (B) Female

  12. The Survey • Question #2. Age? 18-25, 26-35, 36-45, 46-55, 56+

  13. The Survey • Question #3. Level of Education? High School, Trade/Vocational School, Some College, College Graduate, Advanced Degree, Other

  14. The Survey • Question #4. What year did you open your first Advance Deposit Wagering Account?

  15. The Survey • Question #5. Who many ADW accounts do you utilize? 1, 2, 3+

  16. The Survey • Question #6a. Were enhanced services, rewards and/or rebates the reason you chose your particular provider(s)?

  17. The Survey • Question #6b. If yes, please list the enhanced service, reward, or rebate which attracted you the most?

  18. The Survey • Question #7. If enhanced services, rewards, and/or rebates are given based on level of play, would this effect your decision to wager more?

  19. The Survey • Question #8. What types of wagers are you most likely to place? Please indicate your top two, by volume wagered.

  20. The Survey • Question #9. Do large carryover pools and Guaranteed pool sizes effect you wagering behavior?

  21. The Survey • Question #10. Do you tend to wager more on big race day? e.g. Breeders Cup, Kentucky Derby, Hambiltonian, All American, Night of Stars etc.

  22. The Survey • Question #11. What racetracks do you prefer to play? (Please list tip 3)

  23. The Survey • Question #12. Approximately how much do you wager through account wagering providers per week?

  24. The Survey • Question #13. What percentage of your total wagers are placed through an account wagering provider?

  25. The Survey • Question #14. Are you satisfied with your account wagering provider?

  26. The Survey • Question #15. If you could add or change something to improve your account wagering experience what would it be? Please list. • Technology improvements • More tracks • Easier Access • Rebates

  27. Survey Data Correlations

  28. Survey Data Correlations

  29. Survey Data Correlations

  30. Survey Data Correlations

  31. Survey Data Correlations

  32. Survey Data Correlations

  33. Survey Data Correlations

  34. Survey Data Correlations

  35. Survey Data Correlations

  36. Survey Data Correlations

  37. Summary • Amenities • The Survey • Data Correlations

  38. Questions & Answers