1 / 12

Welcome!

Welcome!. RichLink™. Deborah Baron VP Product Management and Marketing, Sentius KM World 2000 “eGlobalization”. Information gap. Language gap. Agenda. Quick Look. Challenges. Solutions. Demo. Case study. Content enrichment. RichLink demo. Sales extranet example.

ronald
Download Presentation

Welcome!

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Welcome! RichLink™ Deborah Baron VP Product Management and Marketing, Sentius KM World 2000 “eGlobalization”

  2. Information gap Language gap Agenda Quick Look Challenges Solutions Demo Case study Content enrichment RichLink demo Sales extranet example

  3. Asahi Shimbun Demonstration • AAsahi.com • CChallenge: increase customer satisfaction with US news content, increase stickiness • CContent: NYT Headline News, San Jose Mercury News • AAudience: Japanese professionals • DDistribution: Daily

  4. The Knowledge Drain Product Knowledge High Engineers 72%of employees report that “Companies are falling short of reusing and incorporating knowledge from other projects or other parts of the company.” Korn/Ferry and USC study, July 2000 Customer Support Sales Customers& Suppliers VARs Market Knowledge Low Low High How to capture and deliver knowledge in context?

  5. Going Global • Globalization • Expanding into new markets • Borderless collaboration expands talent / technology base • Increased need for speed (first mover advantage) • Translation can compromise “precision” information and be very costly (both human- and machine-based) How to globalize easily and at low cost?

  6. Knowledge at the Point of Interest • Delivering content in contextaddresses both issues • Provide relevant pieces of knowledge where needed • Enhance universal understanding by offering relevant language support where needed • Content enrichmentenables you to achieve this goal • “Content enrichment…is the ability to insert, annotate and add information to text.” IDC, July 2000

  7. Manual Publisher / Site (B2B solutions) Javascript pop-ups Hyperlinks (content technology) Flash Enrichment Control Download applet User added content (ThirdVoice, Utok) Third Party (User tools) Source: IDC Bulletin, July 2000 Content Enrichment Continuum Automated Automated Content Enrichment (embedded pop-ups)

  8. Solution • Automated Content Enrichment(ACE) makes content delivery in context scalable and cost-effective • Content is delivered: • Where needed, When needed • On user request • Everywhere • Overnight • ACE allows fast and easy knowledge distribution or e-globalization of content

  9. Our Technology What is RichLink? • RichLink is a patented auto-linking and embedding technology for Automated Content Enrichment. • RichLink services are built around a patentedprocess where you can access, edit and manage your Databases of content.

  10. eGlobalization Solution

  11. Apple Computer Example Two-Tiered Strategy for eGlobalization • The need • Support global product launch by enabling sales and distribution partners across key regions of the world. • The solution • Automatically process documents using RichLink to add local language support in layered pop ups. Only key marketing messages and navigation items (5%-10% of content) are translated.

  12. Thank You www.richlink.com

More Related